On-page Optimization
Marketing

4 On-page Optimization to Rank

How do on-page optimization works? When we think about the understanding of the search processes, it is necessary that we always put ourselves in the place of the user who is searching for some information in a search mechanism such as Google. One of the first steps to understand the user’s search is to know the intention of your search, knowing that intention is essential to attract the right audience to your site.

How does Google work?

The sites of the first search positions are defined by Google robots according to the level of relevance and authority they present – always focusing on the quality of the user experience.

Google robots work as trackers. They search all pages on the Internet, enter each of the links, read all the content that these pages offer and save everything they find on Google’s servers. In this way, all content is organized and well-segmented to provide the best results to searches performed by users with respect to a specific term or query.

Currently, when we talk about ranking factors, we know that there are more than 200 factors that really impact the results of a SERP. Here we will go into some more basic details, but if you want to see the complete list with all the factors that influence the SEO of your page, check out our article on the subject.

SEO On-page Optimization

The factors on an On-page Optimization are those that must be worked within the site or page itself. They are essential for search engines to realize that your content is related to the terms searched by UK Assignment users. The main On-page Optimization factors are:

Content Quality

There are two main factors for web positioning in Google: Link Building (which we will see later) and the quality of the content. Since the launch of Google Panda, the algorithm seeks to identify low-quality content to optimize the results for the public. That is, the better your content, the better your chances of being in the top positions in the SERPs.

Content Size

The size directly influences the web positioning of the pages in Google. In an investigation conducted by Search IQ, the average sizes of the contents in the first positions were approximately 2,500 words. That’s because Google searches for the most complete content, which clarifies the doubts of the readers. But that is not a rule! It all depends on how your person reacts to the size of your content and, mainly, does your content fully answer the question that led your person to him? Regardless of the size of the text, the person needs to read your content and have all their questions resolved. Otherwise, it will look for another text that clarifies his questions better.

Internal title

The tag title is the internal title of your blog, which the reader will see when he has already accessed your content. It is very important to emphasize that it must be different from your SEO title, which will be an external factor and should take the reader to your text. The freedom in terms of the use of characters and the position of the keywords allows more creative titles that increase the desire in the reader to consume the content. You should not measure efforts or time to develop a good title; after all, it is the first impression that the reader has of your text.

SEO optimization

Google does not see images in the same way as the user. It needs textual elements to understand what the image is about and present it as a result in some search. That is why it is necessary that, when uploading an image to your blog or Cheap Assignments site, you pay attention to 3 fundamental elements:

1. Filename

It must be the keyword separated by hyphens. As we mentioned, Google does not read the spaces. Avoid saving images with the name “794743.jpg”.

2. The alternative text (alt-text)

The alt text is the main factor for an image. It is important not only to present to Google what this image is about but also for the following cases:

  • Screen readers – screen readers are widely used by people with visual impairments. With images, the reader reads and recites the alt text for the user;
  • Description in broken images – if the image is broken in the blog, the alt text will be displayed instead

3. Description of images in Google searches

Many experts claim that alt text should be a literal description of the image (thinking of screen readers, descriptions in Google and broken images). Others claim that the ideal is that alt text is your keyword.

Internal links

The internal link is essential for Google. From it, the crawlers analyze the user experience in your posts and to the other content that you are sending to your reader. The more internal links a specific content receives, the greater the relevance that Google will interpret that you give for those pages. It’s as if you said: “Google, those are the most important pages of my site/blog.”

Responsive web design

Google prioritizes mobile-friendly sites when defining the web positioning of pages. If your page is not optimized to appear well on mobile devices, you may lose many positions in the search engine. 58% of all searches on the Internet are done by mobile a device, which makes clear the need to optimize the contents for consumption on these devices.

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