In order to keep your marketing up to date, you need to ensure that you follow all the latest marketing trends. In some of the most competitive industries, these companies set aside between 20 and 50 percent of their average annual revenue for these purposes (as opposed to the standard 10 percent). Fortunately, by staying in touch with the latest occurrences in the industry, you can easily outcompete businesses with substantially bigger marketing budgets. So, here are seven digital marketing trends that you need to look out for in 2020.
1. Chatbots are getting even more popular
Even though they’ve been quite popular for a while now, the year 2020 might be a major turning point when it comes to the overall use of this method by enterprises all over the world. The thing is that about 47 percent of all organizations are interested in using chatbots for customer care. The reason behind this lies in the fact that these bots provide an instant response, which drastically improves the overall customer experience. Other than this, it’s important to mention the fact that it’s getting harder and harder to tell between a chatbot and an actual customer-service representative, which is also a thing that goes heavily to your favor.
2. Increased level of personalization
Due to the fact that you now have access to highly sophisticated analytical tools, the truth is that you actually have a way of developing a more personalized message than ever before. In fact, introducing personalization into your marketing strategy is really not that hard but it does require a tad more work. For instance, try taking some time to actually type the email, use the name of the recipient and respond personally to your customers (on social media and direct messaging apps).
3. Stronger emphasis on analytics
The next thing worth keeping in mind is the fact that a lot bigger portion of the market now has the privilege of accessing high-end analytics. For this to work, nonetheless, you need access to a reliable digital marketing reporting platform. This way, a marketer has the privilege of receiving information in real-time and there’s no need for one to manually enter data or functions in a spreadsheet. With the help of a sophisticated reporting system, you get much more insight into what’s actually going on with all the marketing methods that you’re currently employing.
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4. Improved advertising targeting
When it comes to the effectiveness of the outreach, it’s not just about what your message is but who your audience is, as well. Another thing you need to understand is that targeting your audience’s interests might be one of the best ways to increase the effectiveness of your message. The way in which you’re targeting them also matters quite a bit. For instance, for a business that offers luxury products, targeting people by their income level may be a simple way to increase your average conversion rate and boost your sales.
5. Voice-powered search is still on the rise
Ever since the improvements to the voice-recognition algorithm and sensors were made, there are a lot more people who use voice search. In fact, according to some estimates, about 50 percent of all Google searches in 2020 will be voice-based. What does this mean for your marketing campaign? Well, first that you need to invest more in voice search optimization. Voice search SEO is probably the most important, yet, horribly underrepresented aspect of digital marketing. It is also an easy way for a young enterprise to gain a substantial competitive edge.
7. Emphasis on transparency
One of the most important things in 2020 is the fact that people put transparency in marketing above anything else. First of all, you need to establish the core values of your company and actually stick by them. Second, it’s important that you manage to emphasize that selling the product or the service in question is not your only goal. In a scenario where a customer expresses concern, it’s in your best interest to respond as quickly as possible. This way, you can create a truly customer-centric online presence.
8. A variety of methods
Another important thing worth keeping in mind is the fact that you gain the most leverage by approaching your contact database from various areas and angles. For starters, you can reach out to them through email and lead nurturing, landing pages, social media and content marketing. Other than this, you can invest in SEO and allow your target audience to discover you on their own. This unique all-in-one marketing is the only way for your marketing strategy to live up to its full potential.
In the end, it’s quite important that you have a digital marketing strategy, due to the fact that all these methods work the best when properly combined. So, instead of just focusing on the potency or the potential of the trend, what you might want to do is try figuring out where each of these trends would fit in the bigger picture. Sure, this is a lot of hard work and may even require an expert’s opinion but the end result is definitely worth any effort.
Read more Marketing related stories on The Weekly Trends magazine.
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