If you are looking to create a career in digital marketing or if you are looking to improve your job position, this is certainly your year. Today, in fact, each of these specializations is in great demand by companies, increasingly aware of having to invest in digital to remain competitive in the market and aspire to business growth.
With the right training, knowledge, and skills in digital marketing, you can become one of the most valuable members of a company or even create your own digital marketing consulting firm, becoming the answer to the problem of many companies. Whether you work in an established company, a startup, or a small family business, digital marketing skills are absolutely essential. Of course, it is difficult to dominate every aspect of digital marketing. Fortunately, there are dozens of secondary skills in the world of digital marketing. You can choose where you want to specialize.
Whether you are more creative or analytical, a team player or a lone wolf, there are digital marketing jobs for you.
But what are the most important skills you need to cultivate if you want to make a living (or a fortune) in digital marketing?
Here is a list of the most requested digital marketing skills:
It should be surprising that SEO is at the top of this list. Surely you are sophisticated “come on, but we are in 2019 and someone still thinks of SEO?”
One of the most important digital marketing tools is the SEO specialist and the ability to position websites on search engines. SEO is not just about getting or finding some search queries for your website. Due to changes in Google’s search algorithm, SEO practices are changing.
Companies are beginning to understand the importance of white-hat marketing techniques, such as content marketing and guest blogging, which are becoming a key part of SEO success. Because of all the changes in the world of SEO, hiring a dedicated team of SEO experts has become damn near a need. Likewise, Assignments Planet hired a specialized team of SEOs to rank high with many keywords like cheap essay writing service, all the expert SEOs are dedicating and acquiring the skills described below. Other companies need a person or group that can keep up with the rapidly evolving world of SEO.
PPC manager / specialist
PPC marketing is another highly requested skill. There are a number of companies that generate large amounts of revenue that want to expand their coverage through paid advertising. Another key figure for digitized online businesses is the advertising specialist on social media. PPC experts must have a thorough knowledge of math, marketing strategy, and analysis. You also need to know Google Analytics and Ads like the back of your hand. And then, you need to be able to develop campaigns that deliver measurable results to your customers, analyze those campaigns, and report on them.
PPC is incredibly complicated, important, and high investment/risk. This is why it is also one of the best-paid marketing jobs in the modern market. If you can effectively show companies that you know how to drive targeted traffic through PPC at the lowest possible cost, you will be able to generate huge amounts of revenue for years to come.
Digital marketing: Social media expert
Social media is one of the most powerful tools in the world of modern marketing. In the last ten years, social media has grown faster than the Internet! And it’s not slowing down.
Social media marketing is another fundamental tool for digitizing online businesses. Nearly a third of the population currently uses some kind of social media platform. It should not surprise you that companies are trying to take advantage of this unique marketing opportunity.
And the point is that there is much more to social media marketing than just promoting content on Facebook, Instagram, Linkedin…
If you want to stand out from the crowd, you must master each platform. This means understanding the best moments of the day to be published, the types of posts that generate the greater involvement of the user and the ways to use each platform to achieve specific goals. This skill will compel companies to pay you higher.
There are some things that are more important for online success than email marketing. If you have a large list of emails and you know how to take advantage of it, you can make large amounts of revenue
Most companies have no problem hiring someone who can write high-quality emails that generate some conversions. But there is much more to e-mail marketing than simply writing some fantastic e-mails. Companies need people who can help them build huge lists from scratch and then use those lists to achieve a set of goals.
Creating an email list of tens of thousands without an existing customer base is an extremely difficult task. And if you know how to do it, you have an extremely valuable skill.
In addition, companies also need people who can use these lists to grow their social media, promote, promote new products, and promote new sales. If you can learn how to master the e-mail marketing process from beginning to end, you will have customers who beg you to work with you.
Digital marketing: Analytics
One of the most important parts of digital marketing is analysis. You can learn all the skills mentioned above, but without the power of analytics, you will always be fighting with a hand tied behind your back. With google analytics, you can watch the progress of your sponsored campaigns as well as visits to your website
In any marketing campaign, it is essential to perform tests, track data, and then analyze that data to determine how the marketing plateaus can be improved and overcome. To become the best digital marketer, you need to be able to analyze the other marketing jobs you’ve done and made improvements based on what you learn.
This is the only way to really put your marketing skills into the fast lane and get real success
Content / marketing management
Content marketing is a powerful tool to create valuable content to offer to your audience and promote sales.
We live in the information age. If you do not have some kind of content that brings viewers and you keep them, you will be left behind. This makes content management and marketing a highly valuable skill, especially for startups.
If you can learn how to cure and create incredible content for companies and market that content to the point of becoming viral, you will become one of the most valuable assets for those companies.
If you can learn how to improve your social media skills, you will improve your content marketing skills. If you improve your skills as an SEO, you will improve your ability to create viral content.
Basically, any digital marketing skills you develop will improve your content marketing skills. Because of the cross-over between skills, mastering content marketing will give you invaluable leverage, whether you are looking for clients or you are growing your business.
Companies need marketing automation solutions today more than ever.
Marketing is not an inexpensive effort. Automate all business processes to encourage new customers and increase turnover. Understanding how to set up the technology and software that simplifies the process as much as possible is an invaluable skillset.
However, mastering the art of marketing automation requires a vast knowledge base and an understanding of different software platforms. If you can do it, you will be able to ask for virtually any shape you want.
Digital marketing is one of the best areas in which the modern, freelancer or entrepreneur can be involved. If you can learn to cultivate marketable skills, there is no limit to how much you can earn and grow. It doesn’t matter if you run your business, freelance for a variety of customers, or simply looking for a stable job with just one company. Digital marketing is one of the most profitable and important skills you can acquire.