Please state your name and a little about your current status.
Ahlilah Longmire, Entrepreneur. Founder of The Tesla Group PR & Ascot Manor. Ascot Manor is the first socially conscious tennis apparel brand specifically developed to help highly-skilled under-resourced junior players with apparel and sponsorship towards playing competitively ranked tennis.
How did you start your company/business as a startup?
I first noticed the drop-off rate of talented competitive players in my neighborhood which began to raise an eyebrow. After countless research including the cost to play there is a major gap in the market on the level of support which junior players can receive, let alone the prize money. The concept turned into wanting to bring awareness in the form of products that I could essentially invest back into the company in order to support the players who need it most. Branding has played an integral role in the startup phase, allowing the messaging and unity of tennis to speak for itself prior to launching any products.
What struggle did you go through to reach your current status now?
Funding is the biggest struggle. We are talking about sportswear and tennis apparel that needs to perform and perform well. You cannot sacrifice on quality which results in an expensive manufacturing process.
How did you manage to cope up with those struggles?
Lol, I’m still coping with this struggle. But ultimately, we have a secret weapon, the world’s first patent-pending tennis utility jacket complete with 7 distinctive features including a racquet holder on the back. We hope this is a game-changer for the brand in achieving the rest of our funding.
Who inspired you to move forward and influenced you in all your achievements now?
My mother. She was my first introduction to tennis. And ultimately it was the kids in the neighborhood that have had the biggest influence in the creation of Ascot Manor. Despite whatever socioeconomic disadvantages they face, if tennis is their true talent, they deserve a shot at achieving their goal.
Dream big, be fearless, take chances if it is something you truly believe in. Don’t be afraid to fail. To fail means you never tried.
How can people follow your journey? Please list your social media URLs
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