With the help of Artificial Intelligence (AI), the e-commerce industry can improve with personalized customer experience, Increasing sales by targeting potential customers and recommending products based on browsing behavior and their purchased products.
According to some articles published, early 87% of all customer interactions are going to be managed without social support by 2020. Considering the advancement of the trends. Artificial intelligence is used in a variety of forms to most of the e-commerce businesses to understand their customer better, to providing the best customer experience, and to generate more sales and revenues.
In this article, we will discuss on how artificial intelligence transforming the e-commerce industry:
1. Customer-centric approach
This often happens if the customers, after browsing the e-commerce website for a while, abandoning their search and leave the website. This generally occurs if the customer cannot find enough results of a relevant product. In this situation, AI can help with an intelligent solution to the business.
By conceptualizing, narrowing, and improving for better search results for online shoppers, AI can help the e-commerce business combat with the issues. By using Machine Learning(ML), a sub-field of AI, websites, and apps can include visual search elements that can see the world as the customers do. It will help the business to design and develop a customer-centric experience by using the advanced image and video recognition technology.
This way, e-commerce businesses can make sure better customer retention rates.
2. Chatbot Experience
Have you ever experienced the customer care services of a business? What do you feel when the call is on hold, and you have to wait for several minutes before you can connect to the customer service agent? Annoying, right? You might want then to try to reach the business through unlimited emails hoping for a return, that will generally take a minimum of 48 hours. Such quibble results in terrible user experience. Due to this, Live Chat Agent and Artificial chatbots are gaining popularity to advance the client services.
A chatbot is a computer program created to conduct conversations through auditory or textual methods to automate communication and creating personalized customer experiences.
With the help of chatbot, the businesses can provide the customers with 24/7 customer service together with a personalized recommendation.
3. Identifying the target audience
AI also has the ability to create a lead generation that makes the e-commerce business easy. AI solutions can aid in marketing, sales, and CRM can help the business in predictive marketing. The company can also get forecasting capabilities through calculating the customer purchase probabilities.
4. Conversational Platform
AI provides a conversational platform such as Amazon Echo or Google Home that allows shoppers to carry on the task. With the help of Artificial Intelligence technologies such as Natural Language Understanding, shoppers can communicate with a robotic machine to receive answers to queries about items.
5. Virtual Mirrors Experience
It is an engineered entity occupying in the software that connects with the customers. With the help of Artificial Intelligence, the shoppers can virtually fit or “try-on” clothing to have a visual idea of what the clothing would suit in various colors. It offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
This artificial intelligence help improve the shopper’s experience with the virtual mirror that would benefit the e-commerce industry.
6. Gesture Recognition
Artificial Intelligence enhances the shopping experience by interpreting the specific gestures into commands that the consumers can able to find the exact product they are searching for.
7. Improved recommendations
With the aid of Artificial Intelligence solutions, the brands efficiently collect and scan vast amounts of search results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a vital role in providing a “personalized shopping experience” for shoppers.
8. Quality Product Descriptions
It can be expensive and time-consuming to prepare proper and SEO-friendly descriptions for each of the items. Artificial Intelligence can help in combating such a time taking activity by scrutinizing main features to design modified product descriptions and generate a quality product description without human intelligence.
Artificial Intelligence and Machine Learning are offer shoppers with remarkable user experience. Today, the e-commerce industry is booming and, more and more consumers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a significant role in perceiving the shoppers’ buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company provider at a competitive price. For competing with e-commerce industry giants like Amazon, companies should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.
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