How to use Social Media to Build Brand Awareness by Bryn Butolph
Marketing Spotlight

How to use Social Media to Build Brand Awareness by Bryn Butolph

Please state your name, your position, and about your Business.

Bryn Butolph, President and Co-owner of Eat Clean Meal Prep. Eat Clean Meal Prep is on a mission to help people in San Diego improve their lives through eating real, minimally processed food. Every week, the Eat Clean Meal Prep team shops local farmers markets to prepare fresh, organic and locally produced meals for the customers and personally deliver them throughout the county.

Eat Clean Meal Prep

By partnering with a local dietician, Eat Clean Meal Prep ensures all meals are not only delicious and fresh but hold nutritional value. Additionally, all of our signature seasonings are gluten-free, paleo, sodium and MSG-free, certified kosher and vegan – a rare find in the world of condiments. Owners Bryn Butolph and Eric Phelps have made such an impact with their nutritious and flavorful dishes, the San Diego Mayor dubbed October 23rd “Eat Clean Meal Prep Day”.

 

What are the challenges you met all the way to what you and your business now?

Some people will love what you put forward and some won’t, and that’s okay. As long as you are putting your best foot forward at running an honest operation, you’re already headed in the right direction.

 

How did you manage to market your business and compete with other agencies in your niche?

We have newsletters, giveaways on social media, brand ambassadors, health convention appearances, workplace demonstrations, donations and flash sales. We will do just about anything to get the word out, but hands down the most important thing to do is take good notes of what works well and what does not then use that info to improve for the next time you do the same activity or try something new. Be sure to safeguard your company and not stretch yourself too thin, be aware of your resources and capabilities to ensure your brand standards are always being met.

 

What Best Practices can you share to our startup readers?

A great way to generate a buzz in our local community is through social media. This is a great way to market your business by utilizing your current resources while avoiding any marketing costs. We like to incorporate giveaway campaigns into our posting strategy. We post a photo showing a substantial amount of pre-packaged clean meals (our main product), and we ask our followers to guess as close to the true number as possible. If they guess and tag two friends, we enter them in to win a prize. We measure the success of these giveaway campaigns by the amount of engagement and participation the post receives.

 

Please list your social media URLs

https://www.instagram.com/eatcleansandiego/?hl=en

 

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