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Catherine vanVonno, President and CEO of 20Four7VA



Catherine vanVonno

Please state your name and a little about your current status.

My name is Catherine vanVonno and I’m the President and CEO of 20Four7VA, one of the fastest-growing virtual staffing companies in the eCommerce industry.


What exactly does your company do?

We give business owners access to highly skilled and dedicated virtual workers ata fraction of the cost of hiring locally. We’re a full-service virtual staffing solutions provider, which means we handle every step of the client-VA pairing process — from finding, vetting, and training the VA monitoring, mentoring, and invoice-processing.


How did you start your company/business as a startup?

My husband and I needed to hire virtual assistants for our business. Instead of putting a job ad in the paper, we took a leap of faith and tried looking through the direct-sourcing platforms that were popular at the time. 20Four7VA began as a result of our experience with those platforms.


What struggle did you go through to reach your current status now?

After hiring our first VAs, we immediately saw the value in outsourcing tasks to overseas virtual workers. However, we also noticed how untrustworthy and unregulated freelance marketplaces were back then. We knew we needed to do a major overhaul of the existing processes when it came to outsourcing labor. We did a lot of trial and error and experienced plenty of setbacks in order to find a process that worked.


How did you manage to cope up with those struggles?

We came up with our own unique process of sourcing, hiring, and managing virtual staff. It took us some time to refine it, but by constantly upgrading our process, we eventually succeeded. We became so good at it that friends and family members with small businesses started coming to us for help.


Who inspired you to move forward and influenced you in all your achievements now?

My family has been very instrumental in helping me get to where I am now. After doing groundbreaking work in the healthcare industry for several years, I decided to retire in 2004 to focus on my kids. However, when my mother was diagnosed with Alzheimer’s in 2009, I felt motivated to return to work and keep my mind engaged.
My husband and I started a small business that grew rapidly, which then led to us hiring our first virtual assistants and starting 20Four7VA. He helped me immensely during the start of 20Four7VA. Even now, my husband still makes a lot of valuable suggestions and contributions to my company.


What piece of advice will you share with those who would like to follow your footsteps?

Helping entrepreneurs like me is my main motivation. I know how valuable overseas virtual staffing has been for me, and I want to help others scale their business like we were able to with the help of a truly effective staffing model.
But on top of that, it’s also important for me to provide a working environment for my virtual assistants where they can thrive and feel valued for their skills and efforts.
I’m passionate about building a trustworthy remote staffing company that would benefit both business owners and overseas workers, and that passion helps me keep on chasing my goals. So, I guess my advice would be: find your passion and let that passion spur you on.


How can people follow your journey? Please list your social media URLs


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