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Custom Printing To Grow Your Business



Custom Printing To Grow Your Business

Everyone today wants a growing business and so you. And it is a fact that no business grows without its proper marketing. Today the most appropriate way to market yourself or any business is through custom printing – the more people see your brand the more they remember. 

So, what are you waiting for? Start investing in custom printing and turbo-charge your business with it. You will find many custom printing services online. There are many things which you should know about custom printing. Today I came with a lot of information about custom printing. Let’s start exploring – 

What is Custom Printing?

In simple words, custom printing means you can get the print of any image in any size and on any substance. Amazing, right! For almost any project custom printing options are available to you. From a small business card to brochures to a big size banner. Everything is now possible with custom printing. 

Custom printing is the thing which can stop your customer to and convince them to look at your business. 


Custom Printing To Grow Your Business

Custom Printing Options

There are many options available for custom printing such as;


Applying a plastic film to the printed pieces. This film can be matte or glossy. This heat-sealed plastic protects the print material from any kind of damage. What I like most about this type is you can keep your printed material new for a long period of time. Printed items that you can laminate and keep them for a long period of time are – posters, menu cards, badges, business cards, schedules, price lists, maps, educational material, etc. It is also recommended to use lamination for those printing pieces that are used in dirty environments such as factory rule, emergency and safety signage, reusable tags, etc. 


Foil Stamping

Foil stamping or foil printing both are the same. In this printing technique to create a decorative finish, a metallic foil is applied to the surface. This process uses metal dies, heat, pressure, and foil film. The most common foils available are gold foils, silver foils, copper foils, and metallic foils. And nowadays, foil roles in solid colors with a matte and glossy finish are available. This process is mostly used for greeting cards, letterheads, book covers, business cards, wedding invitations, etc. 

In digital foil, the image is stamped digitally with the help of a special type of foil that sticks to the surface of the print. This digital foil printing process eliminates the requirement of multiple dies in multicolored projects. 




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Types of foil stamping


  • Metalized foil

The most common material used in foil stamping is metalized foil or simply it is called a foil. This material is available in a variety of colors and also produces a shiny metallic finish. 

  • Pigment foil

They have a non-metallic finish and are also available in different colors. It can be used on both plastic and paper. 

  • Pearl foil

If you want a design that shows pearlescent shine then pearl foil is perfect for you. The best use of it can be shown on wedding invitation and greeting cards. Also, this foil is either transparent or translucent. 

Effects foil

This foil is available in multiple patterns with different colors and tones. Some popular ones are sparkle, stripes, holographic patterns, and light diffraction. 

If you want to have a 3D look print or a rainbow pattern, holographic foils are the best option for you. These are also famous for their aesthetic or beautiful appeal. We are using it in our daily life, most common applications are – credit cards, security seals, ID cards, etc. 


Engraving or Embossing

In the print industry, it is the technique or method for creating a three-dimensional design by pressing or forcing an image into paper. By this method logos, stamps, graphics, text and other images can be formed. It changes the texture of the paper by raising a surface and the design is higher than the surrounded area. And the opposite of it is debossing, in this the surface is depressed and the design is lower than the surrounding area. 

In this method two metal dies are used – one with a raised surface and the other has a mating surface. These dies are fitted into one another and a sheet of paper is placed between them. And then with the help of heat and pressure, the raised die is squeezed into the recessed die. Like the iron pressed the cloths in the same way the paper fibers are reshaped permanently for taking the intended designs. 



This is most common nowadays, you have seen the binding in small books or pamphlets. Binding is simply attaching loose sheets or papers. There are several types of binding options available;


  • Case Binding

This is the most common type of binding which is used to create hardcovers of the books. It is also called edition binding. Among all other types of binding, this is considered as the most expensive one. One of the reasons why it is expensive is that it is durable (long-lasted). In this stacked signatures are attached using the folded sheets to the book block and cover. The material used in this – paper, cloth or leather. 


  • Perfect Binding

Like case binding this is also made up of stacked signatures. It is also called a softcover book. In this, pages of the book are glued together at the spine and the edges are rounded off. The cover is generally laminated to protect the book. It has various benefits – cost-effective, lightweight, high page count, printed in short runs, etc


  • Spiral Binding

Coil Binding or spiral binding, both are the same. Along with these two, it has a number of names – color coil, ex-coil, plastic oil, coil bind, etc. In this, a continuous loop of metal or plastic is found in the spiral form with the help of punched holes from top to bottom. 


So, this was some of the useful information about custom printing that you should know. 




Read more on Marketing related stories in The Weekly Trends magazine.




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