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Developing an Application for Business: Choosing the Right Industry and Features



Developing an Application for Business: Choosing the Right Industry and Features

Creating an application is an efficient way for business expansion used by many entrepreneurs in different industries. And it’s not surprising: Statista states that the app market revenue worldwide will reach $940 billion by 2023.

Yet, the business app development process is complex, challenging, and requires a high level of competence in software creation. This article will cover the main peculiarities, pitfalls, and requirements for apps in various business domains.


Defining Primary Requirements

App development for business relates not only to software creation. It involves a row of other specialists, like Business Analysts, UI/UX designers, Quality Assurance Engineers, Project Managers, and developers. Let’s consider the mobile app development process more thoroughly:

  • Planning

This stage refers to Business Analysts getting acquainted with your company, its concept, and gathering your requirements for future application. Next, they prepare a specification for developers, a document thoroughly describing the app’s functionality.

  • UI/UX design

The duration of this phase varies according to the application’s complexity. Designers create the future digital product’s wireframes, which comprise the interface elements’ layout (like buttons, screens, fonts, color palette, and other details). Your business app’s UI/UX design may have certain peculiarities depending on your company’s niche. Dribbble is an excellent source to find UI/UX design services vendors and take a look at their portfolios.

Developing an App for Business: Choosing the Right Industry and Features


  • Application development

Programmers apply a tech stack suitable for the platform you’d like to cover and features you want to be implemented into your app. They build the backend and create the app’s business logic. To illustrate, a food delivery solution for Android OS involves Kotlin, Java, and third-party geolocation services.

  • Quality Assurance

Application developers partner with QA engineers on each creation phase. They test the software to detect bugs and other flaws to fix them and enhance the app operation. This step is vital, as operation issues may affect the security level and decrease the overall customer satisfaction and experience.

Developing an App for Business: Choosing the Right Industry and Features

Prior to contacting the software development vendor, you should come up with a row of points: platforms to occupy, app creation approaches, etc. Let’s observe the last aspect more precisely:


Native App

The concept of native creation implies developing the same application for each OS (operating system) separately. Each platform involves specific programming languages: for Android, it’s Kotlin and Java, whereas for iOS specialists use Objective-C and Swift.

The main benefit of this approach is the excellent app performance. It enables app creators to take advantage of all the gadget’s opportunities and power. For example, photo/video processing, GPS navigation, and other functions are pretty complex and need many CPU, GPU, and RAM resources. With the native app building, they are distributed precisely, making the software run perfectly even on obsolete devices.

Developing an App for Business: Choosing the Right Industry and Features

Nonetheless, if you want to cover both platforms, this approach will decrease time-to-market and requires assembling the two separate teams for each OS (Android and iOS developers).


Cross-Platform and Hybrid App

With cross-platform app creation, developers can work with software’s UI applying the native code. The main part may be built with diverse frameworks like Xamarin, React Native, PhoneGap, etc. After creating the two components, they have to be connected. Unfortunately, in this aspect, cross-platform apps have decreased performance. Due to the script transmission from one language to another, the software loses FPS and may contain chopped images.

Flutter nowadays is the only framework enabling to build a business application with a flawless 60 FPS for all gadgets. Built with Dart programming language, it generally doesn’t need such a connection bridge. Moreover, the design creation is also simplified with this framework, as its primary approach implies “everything is a widget.”

Developing an App for Business: Choosing the Right Industry and Features

When it comes to hybrid apps, they show the content in a web view and require downloading like the native ones. Such applications are accessible on both platforms, which significantly cuts down the app-building time as well as creation expenses.

Yet, such software products lack custom functionality, which results in poor operation. Besides, their design quality is decreased as well.


Which option to select?

The primary way to determine the most suitable platform for your case is to analyze your target audience and app requirements. In addition, budget plays a crucial part too. For instance, if your budget is limited and you want to decrease the time to market, a cross-platform or hybrid app may become a solution for you.

On the contrary, when you want to create a sophisticated application with complex functionality and design operating smoothly and efficiently, you should choose the native app creation.

We’ve completed the app development approaches comparison in the table below to help you in choosing the right one:

Developing an App for Business: Choosing the Right Industry and Features


Considering Domain-Specific App Requirements

Each industry impacts the software and brings in certain peculiarities in it. Feature lists, market analysis, target audience exploration, and risk evaluation are key ways to succeed. In addition, the app for each domain requires certain functionality and, as a result, a specific tech stack.

Let’s discuss the solution stack and MVP (Minimum Viable Product) features, which refer to the primary app’s functionality for demanded business industries:


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Food Delivery

Such services allow users to order food quickly within an app. Thus such software is a great way to boost sales and attract a broader audience for restaurants and cafes.

Food delivery app should essentially comprise a map indicating the placement of your restaurants, the courier’s and client’s real-time location, and defining the coverage area of your delivery service. To decrease the investments, you may replace the map feature with the space where users enter the address for delivery. Couriers will be notified of the order’s destination with a message. You should also allow users to specify their orders (for instance, removing certain ingredients).

Feature list for a food delivery app:

  • Registration/Authorization
  • Catalog
  • Meal description
  • Online chat
  • Geolocation
  • Shopping cart
  • Payment gateway

Possible tech stack to build a food delivery app:

Developing an App for Business: Choosing the Right Industry and Features



Retail solutions are incredibly customizable and may include certain e-Commerce trends in favor of customer experience when it comes to functionality and interface design.

The main features to implement for such applications are listed below:

  • Registration/Authorization
  • Main menu
  • Catalog
  • Product details
  • Shopping cart
  • Payment gateway
  • Support center

Approximate solution stack to create the e-Commerce software:

Developing an App for Business: Choosing the Right Industry and Features



Telemedicine is a modern, convenient way to conduct online consultations and receive prescriptions quickly and easily in the app. Medical advisers watch their patients distantly, prepare prescriptions, and track their recovery process.

Features to implement into your telehealth app:

  • Registration
  • Storing and opening EHRs (electronic health records)
  • Doctors searching
  • Video chat
  • Text chat
  • Appointments management
  • Payment gateway
  • Reviews leaving
  • Notifications

Please keep in mind that telemedicine applications comprise electronic health records secured by HIPAA regulations. Neglecting this compliance may result in huge fines or even criminal liability.

Tech stack to apply to create a telemedicine application:

Developing an App for Business: Choosing the Right Industry and Features



Beloved by the Z generation and millennials, this entertaining industry has engaged approximately 80% of the USA citizens between 18 and 34 into subscribing to a video streaming service. Besides, streams serve as an opportunity for fans to communicate and interact with influencers and celebrities. The main monetization way for businesses in such platforms is integrating ads and providing paid subscriptions with various benefits.

MVP features to include in the streaming app:

  • Registration/Authorization
  • User profile
  • Online streaming
  • Comments on broadcasts
  • Search with filtering system
  • Server-side (stream transmission)

Solution stack for streaming service application:

Developing an App for Business: Choosing the Right Industry and Features



E-learning is the modern way to obtain knowledge with the help of educational platforms. Globally-known solutions like Udemy and Coursera have delivered productive and efficient educational programs for lots of learners worldwide. Due to the wide range of advantages provided by Coursera, this resource has become a billion-dollar-worth company with 64 million students.

Features for building an E-learning app:

  • Authentication
  • User profile
  • Filtering system and search
  • Dashboard
  • Course details
  • Payment services
  • Adding new course (for educators)
  • Notifications and reminders
  • Admin panel

Tech stack used to build an E-learning software:

Developing an App for Business: Choosing the Right Industry and Features


How to Build an App for Your Business: Hiring Options

After diving deeper into the most sought-after domains and observing basic features with tech stacks, you should choose the hiring option of app developers who will create the top-class product for you.
Outsourcing Software Development Company

With this option, all your development and team management responsibilities will be taken over by a company of professionals with in-depth experience. The great benefit of app outsourcing development is its cost efficiency as you pay only for the work done with no hardware purchasing, office rent, sick leaves, and other additional expenses. Reasonable rates, which you can find in the global market, especially Eastern Europe, will help you decrease the investments with no quality loss. The QA engineers will check the application’s performance in detail so that the final product will operate seamlessly and smoothly. You can cut down the time to market, as the completed team of specialists is already assembled with no need for interview conduction. Experts will easily communicate with you, as such teams commonly possess fluent English.

Yet, don’t go for the lowest cost, and conversely, don’t think that the more you invest, the higher the software quality will be. Clutch and GoodFirms are excellent resources to check the verified rates and reviews on software development companies worldwide.

We’ve prepared a table with app development hourly rates in different regions:

Developing an App for Business: Choosing the Right Industry and Features

In-House Team

Here, your responsibilities comprise hiring the app developers, checking their both hard and soft skills, managing the completed team, and covering all the expenses (like ensuring all the necessary facilities for app creation, paying salaries, and other extra spendings). So this option has the highest cost. Mentioning salaries, Glassdoor states that American mobile app developers earn $103,009 annually. Therefore, the team comprising the three developers, one designer, and one QA engineer will cost you about $480,000/year.

Yet, in-house teams have one significant benefit- a high communication level, as all the teammates are gathered in one place and easily keep in touch with each other.


Freelance Developers

This option may be highly advantageous if your aim is to complete minor tech tasks. Yet, freelance specialists are not suitable for creating an app for businesses from scratch. They don’t conduct QA testing as well, which means that your product may comprise bugs and flaws. Besides, they often require prepayment, so there’s a possibility that they will abandon your project after receiving it. Thus, check the freelancers’ feedback from previous clients thoroughly.

Other drawbacks of this option are different time zones and communication challenges due to the lack of language knowledge.


Wrapping Up

Application for businesses is the ultimate way to reach success and advance your company, with its goods and services. Yet, the qualitative software attracting more clients can be created only by a team of experienced tech-savvy specialists who will provide you with further consultation and choose the best development approaches, methods, and features to implement for your particular case.


Author’s bio:

Yuliya Melnik is a technical writer at Cleveroad, a web and mobile app development company. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions.



Read more Technology related articles in The Weekly Trends magazine.

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