The fast-approaching of holidays and so with the Black Friday sale is also bringing the biggest sale of the year. It’s the time when retailers and E-commerce websites make the highest amount of revenue in the year. Is your E-commerce business ready to make sales? Do you have a concrete plan to attract customers to your site? If not, you can miss some of the huge turnovers of your business.
For an E-commerce business, making the most out of the holidays means barricading any hole in its virtual structure. The strategies to sell your products and price them are essential elements to survive in the virtual world. Staying in the league and competing can be strenuous, but the aftermath is always fruitful.
To get the attention and traffic from customers, your site should be in the most optimum condition, with plans B and C ready to be initiated at any level. To make sure your virtual shop can handle the splurge of monetary gains and traffic, we have constructed 7 tips to whoop this year’s Black Friday. Let’s dive in:
Seven tips to boost your sale with Black Friday Sale
Prepare for the bulk:
Managing an E-commerce website is difficult, especially on big days like Black Friday. Therefore, pre-planning is highly crucial to handle any situation on the day. Precautions are salient in the virtual world. You should reach out to your host and check all your servers. If deemed necessary, you can buy more servers, so the site does not crash on the day. More space is always required in ravenous shopping splurges. A site crash on the day can make you lose tons of money and traffic along with customers.
Optimize your virtual shop:
To handle the bulk of people on your site for mostly three consecutive days, you have to ensure your shop is sufficiently optimized. The products you want to showcase with the cut prices or the discount you will offer, everything should be critically planned. Along with the products, it is imperative to work on the traffic at your site. Make sure you understand how much traffic your site will receive. For this, take out all the old records from last year. And estimate the number of organic traffic expected this time to construct an action plan accordingly. You’ll have to evaluate the Black Friday 2019 deals that are being offered, decide on the discounts, and have your server prepared for the big day.
Accessibility through phones:
Mobile Applications or accessibility has now become crucial for e-commerce businesses. A huge number of people now access these sites through phones. Therefore, your servers should be of optimum speed to manage the traffic coming from mediums, like mobile phones. In the past few years, there has been a rise of 33% in mobile users. This explains that this year, more and more people will be making purchases from the ease of their mobile phones. It is ever so crucial, therefore, to make your site user-friendly and mobile-supportive, so you get the turnout exactly how you estimated.
Products and their discounts:
After all the hard work on your site, you need to optimize your products now. Take out the history of the last two years regarding your sales and transactions. You should have a list of what products sold out successfully within these years. Then, optimize your strategy accordingly to showcase these products and their prices aesthetically on your site. Your customers should have easy access to all the discounted prices from your catalogs. You need to lure people to your site as traffic and present them with the best features, so they buy your products. Your action plan should be to gain the attention of new consumers, as well as to retain the older ones.
Make it pretty:
It is imperative to attract customers on your site, so they buy your products. But how can you do it? Easy, by making your site pretty. And you can do so by infusing aesthetic pictures and typography, as well as HD animations, on your site. Make your E-commerce site as creative and fun as it can be. But your site interface should still be compelling and of high speed. It should be user-friendly as well as professional. For example, at clothing websites like leatherchase.com, apparel is showcased in the most charismatic and aesthetic manner, so customers get the impulse to buy them. Similarly, regardless of the nature of your products, they should be attractively displayed.
Sites cart working profoundly:
Make sure to check if your cart and cash receiving servers are working profoundly. Even if the customers have placed the orders but are facing issues with payment procedures, you might have your hard-earned organic traffic shifting to other portals. This is quite lethal for any business. Therefore, you should add more diversity to the payment channels. For example, you can give the options of visa, debit and credit card, PayPal, and etc. to provide people with ease during cash flow.
With the insurgence of technology, it is highly important to use all the efficient marketing mediums. Digital marketing is the best way to boon your E-commerce and its sales. Have a social media presence to let people know about your site, showcase your previous turnovers, and hype your consumers for the sale. Keep them updated regarding the information about your products and their discount prices. Infuse email marketing as it can provide a valuable one-on-one experience between you and your customer. Creating a bond with the potential costumers is important to have a boon on the big day.
These are some crucial tips to make the most out of this year’s Black Friday. It is the largest sale of the year after all, with massive turnouts, making the E-commerce market highly competitive. It’s not just about staying in the game, but your goal should be to stand out in the league. And for that to happen, implementing these rules is a must. With some dos and don’ts, you can be the next big site making tons of grand in hours. It is crucial, therefore, to engage the best team to work this holiday season and make your site customer-friendly to reach your estimated sales mark.