No business can grow fast without regularly measuring the success of its marketing campaign. To measure your SEO campaign continuously, your first task is to set the Key Performance Indicators. However, eCommerce SEO KPIs are slightly different from some other businesses. That’s why online retailers, webmasters, and eCommerce marketers have to understand them while running the SEO campaign.
Check out these eCommerce SEO KPIs to measure your success.
The Web Traffic Flow Rate
After creating a successful blog or a website, The most important need is to be SEO KPI for your eCommerce site is how much web traffic it receives every day. More traffic means a higher chance of converting those visitors into customers. However, in some cases, more traffic does not result in more sales.
Without developing your brand awareness, you cannot convince the traffic to make purchases. Use Google Analytics to check traffic and identify the channel that sends more traffic.
It indicates the number of visitors leaving your website without navigating to other pages. It mostly refers to the visitors who have not found the desired services and products. While deciding on how to rank your eCommerce for particular keywords, you have to focus on this KPI. Maintain the relevancy of keywords to lower the bounce rate.
Some eCommerce owners are pleased with the 5% conversion rate, whereas others need more than 20%. Thus, identify your goals before measuring success with this KPI. However, several factors can make a difference in this rate
- The standard conversion rate in the chosen niche
- High product prices lower the conversion rate
- Customers may like to buy from your physical store.
Transactions and Revenues
Revenue is the most important factor to track your eCommerce SEO campaign. Your ultimate goal in SEO campaign is to increase your revenues. However, you cannot co-relate transactions with revenues, as you may launch cheaper products and offer discounts. Still, transactions are signs of the effectiveness of your SEO campaign.
Relevant and non-branded Keywords
While measuring your eCommerce SEO success, it is better to distinguish branded non-branded keywords from non-branded ones. It is important because you like to rank your site for keywords relevant to your products.
Length of your eCommerce Content
Thin content can affect your eCommerce SEO negatively. When your content length is less than 250 words, your eCommerce webpage quality may be at risk. Thus, it is vital to maintain the proper length of content in your product pages and other pages.
The Number of New Visitors
How many new visitors have your website received from the search engine? It is another noticeable KPI for eCommerce SEO. You always need to increase the number of new visitors. However, you must also check the new visitors’ interactions on your website. It will inform you about the effectiveness of the SEO campaign.
One of the popular ways of tracking your SEO campaign’s success is to identify the target keywords’ position.
There are some relevant words, for which you like to increase the ranking. You may also like to decrease your ranking for some particular words. Track both these types of keywords to assess your eCommerce SEO campaign.
ROI for your eCommerce Business
The way of calculating this KPI may be different from your competitors. However, your investment is always in some strategies (both paid and free). To implement these strategies, you have spent money and time. Therefore, you need to pay your team for SEO strategy implementation. It must be a part of the overall investment. To calculate the total investment, you have to focus on the cost of your products and premium tools.
Core Web Vitals
Based on the latest Google algorithm updates, you cannot overlook Core Web Vitals as your eCommerce SEO KPIs. Core Web Vitals can measure page experience, which is the biggest ranking factor for Google.
The slow page loading speed can increase the bounce rate and affect your revenues. You may use Search Console to track Core Web Vitals.
The loading speed must be within 2.5 seconds. Moreover, the First Input Delay of your web pages must not be more than 100 milliseconds. Another notable factor is visual stability, which is measurable with CLS (less than 0.1).
The CTR indicates a comparison of the number of clicks and search impressions. CTR plays an important role when you need to measure the success of eCommerce SEO. Although it does not directly affect your ranking, it is important. By increasing CTR, you will gain more traffic to the site.
You may not find it easy to track these Key Performance Indicators for your eCommerce website. There is a need for using premium tools and special skills to know about your SEO performance standards. That is why you can hire professionals to do it. But, the most important thing is to set a realistic goal for your eCommerce campaign. You can easily reach that goal with your SEO campaign.
Saayed Khan is the Founder of SGHostGuides, who has a very strong background in the Web Hosting field with a passion for writing and learning new things in the Digital Marketing World.