One way to outshine your competitor is to build a strong Freelancer’s Portfolio. Open communication is a priority in the freelance arena. One must know the target audience and identify their needs. Straight to the chase, building a client-focused portfolio that will land you the jobs you want.
Is Freelancer’s Portfolio Important?
It’s not all about impressing your potential clients but also it will showcase your artistry. This is the opportunity to showcase who you are—your work, work ethic, style, and passion—without any room for misinterpretation. The portfolio will find the right people who can help you to direct to the perfect job you need. Clients want to find the right person, so they need to know your role immediately. Are you a writer, creative director, graphic designer, cinematographer or all of the above? Say it loud and be proud. Emphasize your role.
On the other hand, the portfolio you have to build will show what you are capable of and how you executed your art.
Help to Identify your Target Industry
It always starts with a research. Look for an industry newsletter that gives you up to date information on the latest trends. Meet people in the industry. Connect with other creatives and don’t be timid to interact with them.
Once you have the idea of the system, you can show the details which services you offer and only showcases the target industry. Keep your portfolio straightforward and contains strong and attractive outputs.
If you want to be more technical and present a research-driven portfolio, you might also consider presenting case studies and conduct marketing research. The case studies will answer the uniqueness of your work and your status on the competitive race of freelancing. For data-gathering, this will really leave an impact on those who will take time to critic your portfolio.
Fascinate your Audience in a Short Span of Time
That is why the Freelancer’s Portfolio should exhibit consistent design elements such as visual unity, balance, proportion, and contrast. But they also broadcast your individual vision and style
Your design should entice people into your world, unleash your creativity and style through your work and give people a chance to understand your craft. Once you have convinced them and hooked with their interest, clients need to know who you are.
Communicate precisely to get more approach. Keep it simple yet striking because too many designs and too many words will lose their interest.
In the world of a freelancing career, your online presence is the alter ego of yourself. With this reason, exhibit your portfolio the best as you can. Remember, this will leave an impact and impression on your potential customers. Once they knew who you are and felt a connection with your craft, prepare for deals and grab your suit and tie. Communicate effectively, highlight your best work and target your audience and let them have a “wow “expression with your output.
I welcome you to the artsy world of freelancing. Let your amazing work do the noise!