We have our first interview with one of the Super momtrepreneur who manages to establish their own business while caring for their family, Graciela Tiscareño-Sato.
Describe your business and the Nature of it.
Gracefully Global Group LLC is an educational publishing, marketing and professional development award-winning skills transfer firm creating and delivering multicultural and bilingual literature (Captain Mama and Latinnovating brands), professional development workshops on “AUTHENTIC Personal Branding”, online courses, and keynote presentations in English and Spanish.
We serve K-12 school districts (including those serving military-connected children on and off military bases and English Language Learners), universities and colleges, corporations, community organizations (public libraries, veteran-serving organizations, etc) and professional associations of educators and corporate professionals coast to coast. We’ve shipped our inspirational products to clients in 38 states and 7 countries.
WeWork highlighted my work as a veteran entrepreneur, Founder of Gracefully Global Group LLC, an award-winning educational publishing and marketing company in this video clip I think you’ll find helpful:
2. How you start your day-to-day venture. (Morning to Evening)
In the morning my husband and I wake up at 6:00 a.m. Our first-born child commutes to California School for the Blind and leaves the house at 0640.
10 minutes later, I drive my high school sophomore to school with her trombone, where we have time to talk about what’s up in the marching band, her classes, etc.
Then head for the gym for a one-hour workout on the bike or treadmill. During that time, I answer only the most pressing client emails or send out emails out to prospects via the CRM app I use to track sales pipeline. In the car home, I usually make 1 or 2 phone calls.
By 8:20 I’m back at the house and my 13-year-old son and my husband get in the car. I take the former to middle school and the latter to the train station. Oh yeah… We just adopted a one-year-old Siberian Husky named the Yuki so he gets in the car as well. 🙂 After I drop off the boys, I walk the dog for a 1/2 an hour on a nature trail, returning two or three voicemails during the walk.
After that Yuki and I return home and he chills out while I work in a very focused manner for two or three hours on the deck or at my desk. I am either writing one of the three books I’m creating next, creating the next keynote presentation, or crafting a proposal for a new client.
I work until about 4:00 p.m. when it’s time to pick up the kids from middle school and high school. On the way home, we talk about their school day; if they’re not feeling talkative, I have them listen to 5 or 10 minutes of an inspirational story in an audiobook I’m enjoying. I love this time with my teenagers in the car. Once a week we stop for ice cream somewhere before coming home.
Dinner is always a potentially complicated time for our family if we haven’t planned ahead… Because our evening activities Monday through Friday include karate, a mariachi class for my blind teenager who plays guitarron, marching band practice, a mariachi class for my guitar-playing son, karate, basketball practice…
Our solution is to receive Blue Apron once a week with two complete meals we can prepare together at home. This is how my kids have learned to cook and to really love the process! They’re able to make dinner all by themselves, freeing up time for me to work a little longer. I of course cook WITH them (one always has tons of homework…so it’s usually me plus one child cooking) to be together more. But if I’m on a tight client deadline, I will pay my son $20 to get dinner made…earning him money for something he enjoys doing! And of course, my husband also loves to cook so we take turns feeding our family HEALTHY meals!
3. How do you plan your activities with your family?
Our weekends tend to be a mix of outdoor recreation time (hiking, biking, camping) as a family, Boy Scout activities, marching band field show competitions, basketball games…depending on what time of the year it is. Sometimes we stay home to garden, cook outside, host a dinner party.
4. Mother’s Best Advice in Building a happy family while working or building a personal business.
Create a business that your entire family can participate in one way or another.
When my children were younger and we launched our first bilingual Captain Mama children’s books (CaptainMama.com) they were part of the fulfilment process when we did it ourselves from our living room.
Now that our business has grown up, book and DVD fulfilment happen from a warehouse in Las Vegas.
My children are involved in creating graphics I can use for social media posts, some accounting processes (like invoicing), and most importantly all three of them have taken business trips with me outside the state of California where we live!
My blind and hearing-impaired child and I travelled to an educational conference in San Antonio when I was delivering a keynote to dual-language program teachers. She and I also spoke together at a conference for educators of children with disabilities in San Francisco. She and I are beginning to present together…she’s been the topic of many keynotes throughout the years.
I took my second daughter to Manhattan when I was delivering a keynote at Hofstra University two years ago…and we also attended a Latinas Think Big conference there. I taught her to network with powerful women in a variety of industries, researchers, business owners. Basically I took her with me to surround her with powerful female role models.
My son who inspired my bilingual children’s book series based on my military service, travelled with me to Houston, Texas at age 10, when I was delivering workshops and a keynote to the students at Texas A&M in College Station. He and I spent two days at the Houston Space Center before and after my event.
It’s critical to me that my children understand the work that I do and why I go away from them at times. By taking them with me to give them firsthand insight into the work I love, they understand that Mom creates award-winning literature that then informs and inspires a variety of audiences when she speaks…in English and Spanish. They see HOW I served communities that I love, why my work is important and why Mom sometimes has to go away. And they are seeing the devotion and discipline it takes to run a business while raising a family of happy, talented children…including one with physical challenges.
Lastly – I walk a LOT, go to the gym 3 times a week (sometimes at 11 p.m.) to swim, soak in the hot tub and unwind and get a massage once a month. Self-care is the key to surviving and thriving, moms! I’ve been at it for nine years so I must be doing something right.
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