When establishing a new business, people often focus on expanding their customer base and increasing their sales and least with digital marketing. Many businesses and digital marketers neglect the branding part altogether.
Any experienced SEO consultant will tell you that establishing your brand image is as important as increasing sales. Yes, you can drive up the sales with a strong digital marketing campaign, but in the long run, the absence of a strong brand image is going to hurt your sales.
Now that you are convinced about the importance of growing your new brand, read on further to find out how it can be done.
4 Ways to Grow Your New Brand with Digital Marketing
Focus on the Content
One of the ways to improve your digital marketing strategy is to focus on content management. You can grow your brand by providing relevant content to your market. Have you noticed that most of the established brands like Nike and Red Bull are backed by a sea of authoritative and engaging content?
Engaging and informative content can help you reach millions of potential customers without costing you thousands of dollars. The great thing about engaging content is that it leaves a lasting impression on the customer and is very effective in brand building.
Furthermore, engaging content is very effective in increasing organic traffic to your website and thereby improving your search engine rankings.
The content that you provide can be in the form of a blog, video, podcast, webinars, and website. An informational blog that is updated on a regular basis is very effective in building a brand image.
If you do not have your own blog, you can always do guest blogging on authoritative blogs that cater to your audience. People like, Neil Patel, have built their brands by guest blogging on authoritative blogging sites.
Today more and more businesses are using videos to provide useful and relevant information to their audience in an effort to establish and grow their business. An SEO consultant in London or an SEO consultant anywhere in the world will tell you how effective informational videos are in building a brand.
Videos help people retain the information better than written content and this is why they are very effective in brand building.
You can also use podcasts and webinars to share engaging content with your customers. Webinars help you interact directly with your audience and answer their queries about your products, services, and brand. When handled properly, webinars can have a strong positive impact on your brand-building efforts.
Provide Relevant and Engaging Content
When it comes to using content to drive up your brand and organic traffic, quality matters more than quantity. You have to keep in mind that when people click on your website, blog, videos, or podcasts, they are looking for specific information.
It is thus, important to provide relevant and engaging content. Relevant content does not mean information about your product or services. An experienced SEO consultant in London will advise you to apply the 80/20 rule.
According to this rule, 80 percent of your content should not be about your products or services. For example, if you are selling gardening supplies, 80 percent of your content should be about gardening related issues like, how to take care of roses, how to tackle pests’ infestation in the vegetable garden, how to make natural pests sprays, and how to get your garden ready for winter.
Only 20 percent of your content should focus on product descriptions, online sales, special offers, and giveaways. When you provide relevant and engaging content, you will not only improve your organic traffic but will also improve your brand image.
People will come back to your website or blogs for more and more information. Consistent delivery of quality content will establish you as an authoritative voice in your market and this will be a boon for your brand.
Use Social Media to Promote Your Brand
Social media has become a very effective and key marketing tool for digital marketing professionals. Social media platforms give you the ability to reach millions of people with a click of a button.
Many businesses and people have built their brand and customer base mainly through social media. The great thing about social media platforms is that they allow you to directly engage with your audience.
This helps build trust and thereby improve your brand standing amongst your audience. The best thing about promoting your brand on social media is that it is a very cost-effective strategy and when done properly, it delivers 100%.
One of the ways to use social media platforms is by placing ads. With ads on Twitter and Facebook, you will be able to reach a highly targeted audience who are more likely to respond positively to your message.
Remember to keep your message and image consistent and you will be soon able to build and grow your brand.
Another way to boost the visibility of your brand on social media platforms is by using social media influencers. Social media influencers are people who have strong leverage with your audience.
They already have a strong following and are considered authoritative voices in their field. If you are just starting out and you do not have a strong social media following, it is best to use influencers to promote your brand, products, services, and content.
The first thing you need to do is find influencers who cater to your audience and then provide them with relevant and engaging content. Over a period of time, you will see your brand image grow.
Use SEO to Boost Your Brand
You can have a very functional website or blog, but if it is not optimized for the search engines, there is a high chance that it will not reach your target audience. When your target audience is not able to see your website, how will you grow your brand?
SEO will ensure that you provide engaging and relevant content. It will also ensure that the landing page, URL, QR codes, images, etc. are all optimized for search engines. When your website is SEO, it means:
- It shows up on top of search engine results.
- It is mobile friendly.
- Help build quality backlinks.
- It is easy to navigate and provides relevant and engaging content.
- It caters to your target audience.
- The message and images are consistent with your brand.
- Builds your brand image.
Digital marketing is very effective in building and growing your brand; however, you have to keep in mind that you will not see the results instantly. You need to be consistent in your effort.
Keep publishing new content, placing new ads on social media platforms, consistently engage with your audience via webinars and podcasts, and keep messaging your audience.
Over a period of time, people will get to know your brand and you will start getting more and more quality traffic to your website. Finally, remember that a strong brand is a very powerful and effective asset, so you cannot forego brand building for any reason.