If you have a business website with low Domain Authority, then this article is for you. Every business aims to create visibility among the masses and establish its brand name with the ultimate goal of generating profit. One of the ways in which a business can earn visibility in this internet driven world is by achieving a high ranking in Google search results.
Domain Authority (DA) of a website plays a vital role in determining its search engine ranking. Let us understand as to what domain authority is and how it can be improved.
What is Domain Authority?
Domain authority is a metric developed by a SaaS company, Moz. Based in Seattle, this company sells subscriptions for marketing and marketing analytics software. Domain authority largely determines a website’s ranking in search engine results.
Higher domain authority increases the odds of gaining higher search engine ranking. This, in turn, helps in fetching greater web traffic.
How is Domain Authority Determined?
Domain authority is rated on a scale of 1 to 100 with one being the lowest rating and 100 being the highest. Websites with domain authority between 40 and 50 are considered average, ones between 50 and 60 are good and those above 60 are said to be excellent.
Domain authority is determined based on various factors including the content quality, number of backlinks, loading time of web pages, social signals, and mobile-friendliness.
How to Improve Domain Authority?
Here are a few guidelines that can help you improve your domain authority:
1. Choose a Good Domain Name
The domain name you choose plays a significant role in creating your domain authority. To enhance your domain authority you must choose a domain name that is unique, interesting, and relevant to your business.
It must also be easy to remember. Since domain age impacts your domain authority it is a good idea to opt for an old domain name.
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2. Upload High-Quality Content
Google search engine ranking, as well as MozRank, is determined largely by the kind of content you upload on your site. In order to improve domain authority, it is essential to upload high-quality content. This will keep the readers coming back to your site. The possibility of people sharing the content also increases if it is interesting and high quality.
Become an authority in your niche by providing high quality, comprehensive content that is not found elsewhere. You must also publish content regularly. This way you will generate quality backlinks from different domains that improve the domain authority further.
3. Include Optimized Content
Yet another way to improve your domain authority is to include SEO friendly content. Do thorough keyword research to know which keywords can optimize your search results.
Add these keywords everywhere including the alt image tags, title tags, snippets, and the main content on the web page. It is best to seek help from a professional digital marketing company for this purpose.
4. Mobile Responsive Website
Domain authority can very well be improved by opting for a mobile responsive design for your website. A large number of people access the internet from their mobile devices.
If your website is optimized for them then you can develop a greater reach. This is the reason why Moz gives importance to responsive web design. It is a one-time investment but the result it yields is impeccable. So, go for it if you haven’t yet.
5. Work on the Speed
The website that loads faster is known to have domain authority. It provides a great browsing experience to the users.
There is nothing better than a website with good quality content that loads at just the snap of a finger. So, among other things, you must ensure your web pages load quickly.
6. Make the Most of Your Social Media Handles
One of the ways to improve your domain authority instantly is by making the most of your social media handles. Upload interesting and eye-catching posts that are relevant to your business to engage more and more users.
Social media sites such as Facebook, Twitter, and LinkedIn are keeping people hooked. You can very well use these platforms to create greater reach and amp your business.
7. Link You Site Internally
To improve your domain authority you ought to improve the internal linking structure of your site. This is a good way to provide complete information about the content the reader is looking for on your site.
Your linking structure should be strong enough to direct the readers to the exact information they are looking for.
Your links should help them navigate your website easily. It also involves linking your social media posts with related/ relevant content on your blog/ website. Also, link pages from your website to that of your blog.
But make sure the links provide related information and that the pages are not irrelevantly linked. This is a good way to keep the readers hooked to your site.
8. Remove Unnecessary and Toxic Links
Just as adding relevant links is essential it is equally necessary to remove toxic links from your site in order to improve the domain authority.
It is suggested to check the links on your web pages regularly and get rid of the links from toxic sources. Also, remove any links that are broken or lead to bad sites as this would have a negative impact on your reputation. There are software programs that can help you with the process.
While you can learn these aspects of digital marketing and put them to use to augment your domain authority, assistance from a digital marketing company is a better option.
Look for a professional agency that has a proven track record of improving the domain authority of their clients. Hire them to get the job done!