Please state your name, your position, and a bit of your Business.
Kimberly Armstrong, Taste Creator and Owner of Posh Pretzels of Frisco the premier place for gourmet hand-dipped chocolate pretzels for any occasion.
How did the business start?
A few years ago my mom was hospitalized with a rare autoimmune disorder and a friend of mine had asked if I would be willing to make and sell her some of the caramel wrapped pretzels I had made before when my home bakery was up and running. It just took off from there.
What are the challenges you met and how did you manage to cope up with these challenges and reach your current status?
A lot of my challenges have been very personal, I live with chronic pain and a year ago due to my chronic migraines developed a heart condition so had to take a 6 month hiatus while I focused on my health. So being able to practice self-care is always challenging to me, but my business allows me that freedom.
Who influenced you in this industry and how did he/she influence you?
I don’t have too many influences when I scaled into my pretzel specialty. Lauren Kitchens was definitely a huge influence for cakes though when I ran my full home bakery.
How did you manage to market your business and compete with other agencies in your niche?
I do a lot of networking, attending meetings, vendor events. I put my face and my business out into the public. When I do that I always have free samples on hand. It helps to feed the masses lol no one in my area really has this same niche so I am not really competing with anyone but myself. Honestly, though I am always of the community over competition mindset anyway.
What Best Practice/s can you share to our startup readers?
You are your business, you represent your business 24/7, 365 days. Remember that. Everything you say and do online and in-person reflects your business…be kind. Be consistent and show up for your business every day, even if it’s just sending out emails or picking up supplies make sure you’re doing something daily that pushes your business towards its goals. Have goals, write them down! Share them with people. Find like-minded business people to connect with and become friends and hold each other accountable for your progress. Being a small business owner doesn’t always have to be a lonely solo job.
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