Landon Murie is an entrepreneur with a vision, who has made unique rental management strategies more accessible to property management firms in the US and Canada. Landon has brought his unique view on the topic of marketing and merged it with his love for property management. This has given him countless accolades in the digital marketing industry.
In this exclusive interview, Landon gave us a scoop on his journey of innovation and perseverance in building a successful marketing agency.
Can you share the most interesting thing that has happened to you since you started your career?
I think one of the most interesting things that happened so far was how I have been able to start and grow my marketing agency in America while living internationally.
All of our clients at Goodjuju are property managers in America, and our team works remotely and internationally. It’s been such a great way to have things set up and it really helped us grow even through the COVID situation and not be affected the way a lot of businesses were.
We have grown by over 19,000% in the last two years and doing this all while having our team living in different countries has been pretty amazing to me.
Share a story about the funniest mistake you made when you were first starting? Also, can you tell us what lesson you learned from that?
One funny/dumb thing I did when starting Goodjuju was neglecting our website and SEO internally for almost the first year.
We had no problem finding clients via outreach and networking – and we were getting great SEO results for our clients – but we totally neglected our own website and marketing efforts.
Obviously, this looks stupid as a marketing agency when your own website and SEO efforts are not stellar. We had to practice what we were preaching and put more focus and effort into our own website and SEO.
Funny enough, once we put more effort into redoing our website and amping up our SEO and advertising, Goodjuju started growing faster than ever.
How do you synchronize large teams to effectively work together?
This has been one of my biggest struggles. I was late to start bringing on team members and getting help for Goodjuju, and when I did, I didn’t have good systems.
The best way we have managed our remote team members and get good results working together has been by utilizing some systems and processes and tracking everything with project management software called “Clickup”.
This keeps us on track and we use the system to make sure clients’ work is being done on schedule.
Based on your personal experience, what are the “5 Things You Need To Know To Successfully Manage a Team”?
- Create teachable systems/processes people can follow
- Don’t micromanage people. “Trust, but verify”
- Keep in touch as best as possible (chat/app)
- Make sure you and team aligned on vision/goals
- Create a motivational environment with incentives
Can you please give us your favorite “Life Lesson Quote”? Can you also share how that was relevant to you in your life?
“Eventually all things fall into place. until then, laugh at the confusion, live for the moments, and know everything happens for a reason.” ― Albert Schweitzer
I like to believe that the good things and bad things that happen to me are for a reason. Life changes so much and I’ve learned to try and take the lessons from both the bad and good. So much of the important lessons I’ve learned and the ways I have grown have been from unexpected or bad situations, and I choose to believe they happened for a reason.
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