Please state your name, your position, and a bit of your Business.
Yvette Bodden, Founder of Awakened-Woman. AW is a community created to empower and inspire women seeking their best self by sharing stories. Real stories for real women that hopefully are thought-provoking enough to encourage action.
How did the business start?
Divorce is a life-changing event; for me, it was an awakening but also a process. I lost, found, and rebuilt myself from the inside out. Realizing my story was unique and incredibly relatable, I started writing without formal training or experience but with heart. A desire to teach other women how we can turn a negative into a positive has produced a book, numerous appearances on podcasts, and digital platforms (magazines), in addition to a permanent spot as a writer for BELatina magazine. It is never too late to start over!
What are the challenges you met and how did you manage to cope up with these challenges and reach your current status?
There are always challenges when you are starting something new. Managing a one-woman show is difficult, as I handle all my writing, branding, social media marketing, and seek new projects. It is tiresome, as well as challenging to wear all the hats and find the time to juggle it all. The other challenge would be learning when and how to pivot the business. When you think about having a business, economics play into how much time and energy is invested. Everyone wants to make money, but how that is done is not as easy for this type of business. I can charge others for content, clients that I work with on projects, but AW is a free site to help women. The work is worth the challenges, but reaching such a wide audience in recent months has been invaluable for AW.
Who influenced you in this industry and how did he/she influence you?
Fellow women entrepreneurs influence me every day. Regular women who go out into the world with an idea and are brave enough to give it a whirl! We will never know what we are capable of unless we try. A prime influence for me has been Arianna Huffington. She was the Co-Founder and Editor in Chief of the Huffington Post, she left after its sale and built her own platform to improve the world around her. She is truly an example of what can happen when we dare ourselves to be great.
How did you manage to market your business and compete with other agencies in your niche?
There is competition everywhere you go. There will always be others in your niche with the hottest tags or SEO content competing with yours. As the founder of AW, my goal is to catch attention. We all want that next article that will be the one to go viral. I don’t compete with other women’s blogs; to the contrary, I have done some collaborations because working together has benefits for all of us.
I write from the heart, and hopefully, the honesty will connect with readers.
What Best Practice/s can you share to our startup readers?
There is no downtime, and sacrifices are part of the deal when you are building your dream. Once you accept it and eliminate at least part of the guilt, there is room to enter the think tank. We are continually looking for the next best idea, title, catchphrase, quote. If you genuinely love and believe in what you are doing, it does not “feel” like work; it is a labor of love.
Believing in yourself will lead you to success. There are two actions you can take in the journey of entrepreneurship. Practice making lists of goals and to-do’s that will get you closer to the things you want. Create opportunities because they rarely knock at your door. Don’t wait for anything to come to you. Instead, go get it!
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