Please state your name, your position, and a bit of your Business.
Jasmine Monk, Founder, and CEO of Jasmine & Co., Wife, Mom, a competitive bowler, community influencer, and create mastermind are just some of the hats she wears, whole adding 500 hours of productivity time to entrepreneurs and handling their visions with care.
Jasmine & Co is a Virtual Assistant Agency for small business solutions. We are your one-stop-shop Virtual Assistant Agency specializing in General Admin, Tech & Marketing services. We were founded in June 2017 and have been able to change many business owners’ lives and bringing them back hours in their day.
How did the business start?
It started as a result of me wanting to create my own business and create flexibility to spend time with my family + no cap on my income + having my own business that I’m passionate about. I was a stay-at-home mom at the time, and my husband and I had a trucking company. I wanted to do something for Jasmine for myself. Our trucking business was my husband’s dream. I took my experience, skills, experience, degrees, what I love to do (which is helping people), and looked for businesses I could start working from home, and that had low overhead costs. After doing some research, I came across the Virtual Assistant industry and didn’t even know what it was! I joined a few Facebook groups and soon realized that it was something I wanted to continue with, and here I am, three years later.
What are the challenges you met and how did you manage to cope up with these challenges and reach your current status?
Some challenges I faced were not having many resources to start, and no place that was budget-friendly to get the resources I needed from. Another challenge I faced was investing in a team and not having a plan or strategy to have a team and grow my agency. When I started to get many clients within the first 6 months of my business, and I reached my cap of what I was able to do, I decided to invest in a team to help. What I did wrong was I wasn’t strategic about it, nor was it mapped/planned out. I didn’t look at my numbers and didn’t create processes, and it was a mess. I had to quickly let all of those team members go as well as some of the clients too, and then after that, I did a “Rebuild” in 2018. There are resources out there for small business owners to get you started, but you have to pay for ALL of the information to dive a little deeper in. What I didn’t realize at the time is you are, in reality, paying for what people know and their years of skin in the game.
Who influenced you in this industry and how did he/she influence you?
There were some stay-at-home moms that kept me motivated during my journey, especially during my first year. I met these moms in Facebook groups, and I saw how they were doing so amazing in their VA businesses! I was like there has to be hope for me, and so I stuck with it.
How did you manage to market your business and compete with other agencies in your niche?
I used Facebook groups! I established myself as an expert, and I networked, made connections, and built strategic relationships. Now I get free marketing and referrals on a daily basis from the groups I’ve established myself in these past few years. Word of mouth is the best marketing, and I always strived to provide great customer service and do an amazing job so that I could get repeat customers, and they would refer my services.
What Best Practice/s can you share to our startup readers?
Be consistent, be ready to embrace challenges, find the place why you started/your intrinsic motivation to keep pushing through! The journey will not be easy, but it’s so worth it. “Patience is a virtue.”
List your Social Media and Web URLs
Youtube: Jasmine & Co Learning Academy
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