The most important thing is your On-page SEO if you are going to do SEO for your website. On-page SEO includes everything starting from web page looks, page loading speed to how you optimize for the title, descriptions, images, etc.
Your website should be user-friendly and easy to use, if you have done On-Page SEO correctly, you will get the best results in terms of ranking as well as user behavior. It has the power to bring countless new visitors as well as customers to your website. Let’s understand what is On-page SEO and how it works along with some tips and tricks to maximize the traffic.
What is On-Page SEO & why It is important?
It’s a practice of ‘optimizing’ web page which helps the website ranking higher in search engines with the ultimate goal of increasing organic traffic. It is important because it informs Google about your website and how your website provides value to its visitors and customers while helping the site to get optimized for human eyes as well as search engine bots.
Creating your website can be the first step but merely creating is not enough you have to optimize it for Google and other search engines in order to rank on top and attract new traffic. Every part of on-page SEO is completely in your hand, that’s why it is vital to do it correctly.
Use Appropriate Page Title
In any website, the first thing that the user interacts with is its title. A title tag is an HTML attribute that tells the users and search engines about the page. That’s why it is always suggested to be careful while selecting the title and make sure to select the best as well as a unique title for your page.
The recommended length for a title is always between 50 to 60 characters. Always use the short and attractive title because of Google also short title well on the SERP.
A meta description is important
Once you have selected the title, it’s the time to focus on meta description, another major factor that plays an important role in increasing the click-through rate of your website. In SERP, a meta description is visible under the title on the URL of the webpage.
It is a small description that describes your content and also the second major thing that your user comes across & something that forces the user to click on your result on the SERP results.
Make sure, to make them as attractive as possible, so that more and more users click on your website. The maximum length is 150 characters for meta-descriptions, that Google shows in search results. Don’t exceed the character limit for better CTR and ultimately better ranking.
Image optimization is the key
To index the images for search engines, image optimization is a must. It helps in grabbing user’s attention and also it is the key to better user experience. Images add value to the content and give the context to webpage content.
Image attracts users, they may get bored of lengthy content but if the content is supported by images they will keep going through the content. Remember, most of the SE crawlers are not able to read images and that’s why search engines can’t index the images.
To make them detectable you have to use Alt attributes which will help in defining the text to the images so that search engines can read the image. Use the right alt text for all the images along with the appropriate caption, title, and description of your images if you are using WordPress.
Take care of Page formatting
While designing the web page or your landing page, make sure the page title, description, and content are properly optimized. And to provide good user experience, easy navigation is the key.
The content plays a vital role during On-page optimization, so it must be properly optimized for the users as well as Search Engines. Remember a few of the major areas while optimizing the page content, use simple English, avoid long and passive voice sentences as well as long paragraphs, instead you can also use images and reference links.
Don’t forget the research work, before writing the content and write quality content. Avoid, overusing keywords so that your content doesn’t look spammy.
Optimize the Use of Internal Linking Technique
You can also use the links within your website which can help you in improving the ranking of your website while boosting the SEO efforts. If you will use the internal linking technique right way it will improve user experience by providing them the useful information while helping them with better navigation.
It’s the best way to ensure that search engine crawlers are crawling all the available content on your website. But remember not to hyperlink irrelevant phrases or content for internal linking because if you will use this technique in a wrong way it will bring disastrous results.
It is always recommended to use the link with the most relevant words or phrases with useful information only.
Duplicate content is a big no
Content plays a vital role in increasing the traffic as well as keeping your users stick to the content until the end. That’s why it is considered as the most important part of the web page, and you are suggested to avoid duplicate or copied content because Google is smart enough to find out the unique or duplicate content on any website.
Duplicate content will be more harmful to your site and can also lead to penalties. Always use high quality, fresh and unique content to increase the ratings.
These are the key tips and tricks for On-page SEO to help you understand the concept of and even after reading the tricks, you are not sure how to start and you haven’t started yet, perhaps because you are still confused, intimidated, or crunched of time. In such a scenario you can go to SEO Consultant in Delhi, they are always there to guide you because when it comes to on-page SEO, there’s no excuse to run away.