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Playout: What Is It And How Can It Benefit Your Media Business?



Playout: What Is It And How Can It Benefit Your Media Business?

As a media business, your primary concern is how you can get your content to the viewers at the highest possible quality without any visible disruption or bumps in the road, and that’s where media playout comes in. Anyone working in the business knows that the landscape has changed dramatically over the last decade, from the way that media is distributed to the way that people watch their content. For example, if you would have told someone in 2011 that the vast majority of big Hollywood studios would have set up their own subscription-based streaming services, you may have been met with a blank look.

What is playout? Simply put, it’s how your media is transmitted into terrestrial channels for audiences across the world. And no matter what the changes in technology and distribution, the priorities remain the same. At the end of the day, you need to know that your content can get out quickly and seamlessly, and here’s why employing the services of a professional playout team is essential for your media business.


Technology Is Changing

If it feels like we’re stating the obvious here, it’s important to reiterate that the changes in the ways we consume media content cannot be overstated. In any given home, you can almost guarantee that every occupant is watching something different on separate devices. We have all become increasingly accustomed to being able to watch what we want when we want to, and the fact of the matter is that people do not adjust those expectations when they are watching linear TV. While some playout systems are still stuck in the past, the best media services are utilizing the latest software to make sure their playout is efficient and responsive, such as a private cloud with fully uncompressed IP video.


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Experience Is Still Crucial

Of course, while accessibility is still absolutely crucial, it goes without saying that one of the most important criteria is that a good playout service needs to be able to be flexible. Changes can happen in the blink of an eye, and you need to know that your playout service is capable of handling live events when the content suddenly changes or pivoting to pre-recorded content at a moment’s notice. In short, you want a playout service with demonstrable experience and a proven track record both nationally and internationally. Red Bee has worked with some of the biggest broadcasting companies and corporations and their services are designed to handle the most complex and demanding scenarios.


Linear TV Is Not Going Anywhere

We all remember when the streaming services appeared a few years ago, and people started sounding the death knell for linear TV. Well, they can stop ringing that bell because in the last few years, and the last twelve months, in particular, have shown that linear TV is alive and well. No matter how many subscription packages a family may subscribe to, the fact of the matter is that linear TV is still a huge part of people’s lives. In the UK, the BBC is even bringing BBC Three back as a fully-fledged TV channel after moving it online six years ago.

It’s interesting to note that there was so much discussion about what people were binge-watching during the various Coronavirus lockdowns, but it came to hearing the latest news and finding out what the government’s response was going to be, we all tuned in to the evening news. This is clearly still an evolving landscape, and a good playout service will always have one eye on the future even as they work tirelessly to ensure everything from uncompressed IP streams and a clean feed to multi-language support and live subtitling. It’s a competitive world out there and you need to know that your media is in safe hands.



Read more Entertainment related stories in The Weekly Trends magazine.

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