Connect with us


Rusha Paenga: Building a Brand, and a Startup whilst Traveling the World



Rusha Paenga: Building a Brand, and a Startup whilst Traveling the World

Please state your name, your position, and a bit of your Business.

My name is Rusha Paenga, I am the Founder of Global Girl Community, which is a badass female, goal-driven community.

We share advice, tips, support each other on our goals, entrepreneur journeys and much more!

We are a community for female travelers, bloggers, vloggers, entrepreneurs, digital nomads and any other creator out there!

Come join our events and get access to loads of resources to help you grow your online influence, build friendships at one of our GGC Meetups, and foster collaborations with our network while we take you on trips around the world to explore your dream destinations!


How did the business start?

I have been traveling for about 5 years now. The idea has been building up over the years during my travels. Moving all over the world, and having to start a new beginning in a new country can be quite daunting. I am well used to it by now, but there was a time where I did hope I had a community of girls that could completely relate to how I was feeling being in a new county, who relatively lived a similar lifestyle and wanted that long-lasting friendship and support no matter where they were in the world. Knowing that if you decided to take a trip to Mexico, that you would at least have a few girls there beforehand because you already have this supportive, empowering and family-like community you are involved with.

I did a solo Europe travel in October 2017 and started a blog. That’s the start of the first idea of everything forming. A few months later, I went to Australia for a year to work and earn some money. I had a goal, to earn X amount of money, quit and start my own business.

I got a visa for Spain, moved to Bilbao where my partner was. And it was there when the Global Girl Community began to form.


What are the challenges you met and how did you manage to cope up with these challenges and reach your current status?

Learning to lead. Going from a corporate job in sales, you learn how to manage. But learning to lead and building a team is a whole other ball game. Learning to go from IQ to EI, has been a learning experience I cannot quite explain in writing. I have only learnt these qualities whilst building the Global Girl Community and it has been a great journey that I am happy to share.


Who influenced you in this industry and how did he/she influence you?

I haven’t had any influence particularly. A while back when I first decided I wanted to start the Global Girl Community, I was telling a friend about my idea. She had just joined a community alike called MissAdventure. She recommended that I join, and joining that community gave me a lot of inspiration and ideas of how I wanted to build my community etc.


How did you manage to market your business and compete with other agencies in your niche?

I don’t compete. I support, I support others out there in the same niche and I empower and encourage us to collaborate. Obviously, some don’t want to collaborate, as some see it as a threat, but I don’t. That is my form of strategic marketing if you would call that marketing.


What Best Practice/s can you share to our startup readers?

Work. As long as you are working on your startup, even if it’s just small work at the beginning at least it is something. Any form of work will bring you closer to your goal, even if it’s not clear to see. Double down on your strengths but don’t be scared to work on your weaknesses!


List your Social Media and Web URLs

Instagram: @rushapaenga
YouTube: Rusha Paenga

Global Girl Community
Instagram: @globalgirl_community



Read more Spotlight Stories in The Weekly Trends magazine.




Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Support Us!

Write for Us

The Weekly Trends

The Weekly Trends