SEO in the Philippines has come a long way. Before, it was a secondary marketing tactic that would only be done by the biggest corporations. Currently, almost any company can integrate SEO into their business. SEO is one of the best things to break out into the market. For small businesses, in particular, will undoubtedly bring them into the spotlight as long as the rest of their business is of high quality.
Just take a look at the advantages that we have compiled that support why SEO is great for small businesses!
SEO is Relatively Cheap
Most of the time, small businesses are very particular as to where they will spend their money. Most marketing strategies need at least a decent amount of budget to start, and even more to maintain it.
SEO also needs a bit of a budget, but it’s not as expensive as Advertising and Pay Per Click Marketing.
Once you obtain a domain and create a decent website and content, you can immediately start with SEO.
Bear in mind that SEO can be simplified into three things: high-quality content, user-friendly websites, and links. All of these (apart from the initial investment of getting a domain) can be created without paying for anything. This makes it extremely useful for small businesses.
They can start it as a sideline or as part of their other marketing efforts such as social media and the like.
SEO Leads to a More Visible Business
SEO is an effective marketing strategy because it ensures that your website or blog is found on the front page of Google for a specific keyword. Once people search for that keyword, they will find your website first among the plethora of other websites and blogs on the Internet.
Google is used by almost everybody for their everyday needs. This almost ensures that there will be a decent flow of organic traffic going into your website as time goes on.
The best part about this is that the people who will end up on your website are the people that are interested in your product or service!
SEO Can Be Accurately Measured
The primary unit of measurement for SEO is usually organic traffic taken from search engines. You can choose to include the traffic that you get from your social media pages, but either way, organic traffic is the way to go.
By linking your website to Google Analytics and the Google Search Console, you can get real-time data for free!
These two tools are enough to keep track of the progress of your SEO efforts.
The best part about this is that all of the data can be accessed directly in these tools, and you won’t need to do much to analyze them completely. The data compiled in these tools are already displayed in a way in which you, as the user, can easily comprehend if things are going well or otherwise.
If you think Google Analytics and their Search Console is not enough, you also have access to a variety of SEO Analytics and research tools on the Internet! Moz, Ahrefs, Buzzsumo, and SEMRush are among the many applications that you can use in Data Analysis.
SEO Leads to Long-Term Growth
One of the most important things to know is that it’s not an instantaneous explosion of popularity. It can take a while to see your efforts bear fruit. In most cases, SEO efforts will begin to show signs of improvement around 3 to 6 months after you initially started.
However, once it begins to take effect, it can be consistent in its position. The next part of the cycle is to make sure that you maintain the spot even with the coming of other competitors and changes within Google’s Algorithms.
Right SEO Builds Trust and Credibility
At one point in time, your website will be considered an expert in your field. It is through the help of consistent, high-quality content that your visitors keep coming back for more. You might also generate a community that follows your blog or a small niche that patronizes your products and services.
By then, you’ve already built up enough trust between you and your customers, that they find you to be the expert in that particular subject matter.
Becoming an authority in something not only improves your website’s reputation but also opens up more opportunities to collaborate with other people and potentially facilitate the growth of your website even further!
In the Philippines, SEO is one of the best ways for small businesses to grow their reach. With the right efforts and a consistent stream of hard work and content, you can build up your website fast, and after a while, you will end up experiencing a boom in your business’ growth!