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Top 8 SEO Trends to Rank Your Site in 2020



Top 8 SEO Trends to Rank Your Site in 2020

The e-commerce industry is one of the strongest industries in the world, and nearly reached $3.46 trillion in 2019. The significant contributions of countries like China, India, and those in the Latin American region are the reasons why the global e-commerce sector saw quick growth.

As such, the demand for search engine rankings has grown more than ever. This is because of all the stiff competition online where more and more companies are looking to the internet to increase their visibility in the market and achieve better growth.

If you’re looking to expand your online presence, then an SEO Company can help you achieve those goals easily. The use of proven SEO techniques necessitates the help of an industry leader who possesses the agility to work in the fast-changing digital world.


Here are the top 8 SEO trends that industry experts say will help rank your website this year:

1. Mobile, Visual, and Voice Search Optimize

Visual and voice search is taking the industry by storm due to advances in mobile technology. Not only can people type their queries manually, but they can also use speech technologies such as Google Home, Google Assistant, Amazon Alexa, iOS Siri, and Microsoft Cortana and perform a search. These services affect how searching for information online becomes easier.

Voice search allows users to search online by asking the question on their smartphones and smart devices. This technology accounts for more than 20% of voice messages in the local market, with smartphone users getting the help of a voice assistant to help them source through the online world.

In addition, the technology is quickly being picked up by teenagers, which accounts for 55% of the full voice and visual tech market. More than ever, the most common denominators for voice keys are “how,” “the best,” and “what” search phrases.


2. Local Business Optimization

Local SEO is the practice of optimizing your business to meet your local market. Most local SEO centric websites receive better visibility for their products and services because they target directly communities they are close to. Nevertheless, what makes this strategy effective is the ability to get a person’s attention the exact time they are browsing the internet for whatever they are looking for.

Local SEO creates an impact presence to your business based on geographical setting, making your website stand out with regional exposure. Google sets local ranking factors on its algorithm to measure your business’ relevance based on searches with the tag “near me.”

This strategy eliminates your fears of competing with giant national corporations and puts your business in front of every local customer. Studies have also revealed that proximity is one of the underlying factors for business longevity. Research takes into account that people are willing to travel to a business in 20 minutes to buy their daily necessities.

Investing in local SEO is one of the trends in the market this coming year, regardless of the size of their business.


3. Optimizing CTR for Google Rankbrain

One of the main components of Google’s algorithm, Google RankBrain, uses machine learning to understand queries to determine sites with the most relevant and accurate results.

In addition to using artificial intelligence technology, RankBrain can also understand ambiguous queries and return with quick search results. Additionally, Google technology can decipher questions that are not very specific.

Optimizing a website for RankBrain requires your business to build a good online reputation. This can be done by creating quality content surrounding your market niche and obtaining backlinks from high-authority sites while also optimizing your long-tail keyword use.


4. Integrating Featured Snippets

One of the SEO trends that are here to stay in the Featured Snippets. Featured snippets are those tiny pieces of information that you see at the top of a search query. They have selected texts that provide visitors with an overview of your website. Featured snippets are automatically gathered from your web page via the Google index.

Featured snippets offer websites the opportunity to acquire visitors and increase click-through rates (CTR). This feature also enhances your website’s no-click search opportunity because no specific search result was given preference.

Featured snippets are helpful, given that your website already provided the answer to what a person is looking for. This increases your site’s reputation and allows you to rank better than your competitors.


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5. Technical SEO and UX/UI Factors

The UI/UX factors are the interface design and the use of the experience design of your website. They are essential technical factors that can drive your rankings to the top because they are interrelated to visitor satisfaction.

The UX/UI of your website are two different aspects of visual design wherein UX is related to having a seamless experience for your website visitors. UI, on the other hand, refers to the coding, its design, and how it provides functionality and usability of your site.

For a beginner, these two factors may not have shared similarities because they are intertwined with each other. But on pure intuitive experience, every element, including the interface, its design, and interactive design, is what this technical SEO is. When you choose an excellent SEO company, they can work on a great UI/UX so your visitors can have an integrative and intuitive experience.


6. E-A-T Factors

The E-A-T factor is Google’s measure of your brand’s trustworthiness. The search engine’s AI technology generates a report that consistently garners the best user experience from your website’s visitors.

The Expertise, Authority, and Trust factor of your website refers to the type of service and product you have expertise on. It is also about the accuracy, reliability, and reliance on your content and branding.

The E-A-T factor is essential because Google looks for this category on websites. When the system cannot find the right signals, it looks around for alternative sites that it would likely promote and put your website behind.


7. Entity and Knowledge Graph Optimize

The Google Knowledge Graph is one of the most powerful tools for users to discover what your business is about. It also has the potential to improve your brand visibility by providing your visitors with relevant information. This data can be used to improve user experience and provide a point of contact between your users and your business.

The Google Knowledge Graph is a search engine feature heavily focused on providing users with a digital business card. It helps your website get traffic and improve site ranking. This SEO trend either displays website information in a carousel or boxed section in the right corner of the browser.


8. Link Building and Brand B

Websites have two ways of redefining their Google ranking stature either by promoting the site with high-quality backlinks or through brand building. Brand building is a newer form of link building whereby you create marketing enhancements to promote your brand to a broader audience.

This often includes the assimilation of a lot of efforts, including creating visually appealing videos, posting unique content, using long-tail keywords, and using backlinks to increase your website’s reach.

Link building is also a precursor to brand building, with each strategy using the core principles of your business commitment. It includes a clear definition of what your business is about, what it stands for, and committing to the brand identity you want to communicate to your audience.



The emergence of various SEO trends makes it difficult for an inexperienced website owner to understand each aspect of running a site that ranks. So getting a reliable search engine optimization partner who can oversee every aspect of your website is a continuous need. However, there are many factors to consider before getting the help of a web optimization company.

Take, for example, the Brisbane tech industry in Australia. It’s sprawling with tech companies that claim to give you the right and best results. So if you are looking for an SEO company to optimize your website and help you rank in the Google SERP, look for one with the right experience and proven track record of promoting a business and sustaining their SE ranking.

Also, find an SEO partner that helps define your goals and tracks your website performance. They should know how to tweak the results by employing a good optimization strategy. These SEO tools are what experts are tapping into this year.

While Google is constantly updating its algorithm to fit in with existing trends, it will be helpful to integrate all these techniques into your website now. Employing such tactics will help generate the needed online presence and veer your current rankings to a greater extent. Remember that optimization is not an art, but an exact science that’s backed with industry practices.

The right tools can also depend on your business niche, and that’s something only an expert can decipher. So, if your website feels more like a liability than a results-quantifier, it will be helpful to engage an SEO company.

It’s best to find one that can sustain or improve your current Google ranking. Finding the right SEO partner can seem difficult but is not altogether impossible when you know which ones provide a reliable output and quality service. It would be better to have professionals look over your SEO needs than to risk it and do it yourself.



Read more on Marketing related stories in The Weekly Trends magazine.

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