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Video Marketing Tools to Spice-Up Your Marketing Campaign



Video Marketing Tools to Spice-Up Your Marketing Campaign

It’s become common knowledge that video content has now become a staple tool in almost every business’ marketing strategy. As of early 2020, more than 92% of marketers claim that video is a crucial addition to their marketing campaign. This fact standalone shows that video marketing trend is here to stay and not going anywhere anytime soon.

Most businesses tapped into videos for their marketing strategy not just because it’s shiny and new, but it incredibly gives them more perks compared to any other type of content. When done right, video marketing allows you to raise brand awareness, increase conversion rates, higher your rank on the search result, engage customers, and many more.

However, creating compelling videos to leverage your overall content marketing strategy isn’t the most straightforward task, especially if you’re a newbie in the industry with zero experience in video marketing production. 

There are some essential elements you need to pay attention to ensure your videos will be seen and have a significant impact on the success of your promotional campaigns. That’s why you need video marketing tools to help you at every stage of the video process, from editing, optimization, and distribution. 

So, here are the tool kits you should care about to help your business spice-up and get the most of its video marketing efforts.

1. Video Editing Tools

Editing is one of the most crucial processes in video production. It’s the key to blending images and sounds to make the viewers feel emotionally connected and make them engaged. It also ensures that the video has a perfect flow. If your video has a great flow, then the viewers can understand it better. 

With excellent editing, not only will you be able to deliver your brand’s message seamlessly but also impress your viewers – making it easier for them to recall your brand. There is a bunch of video editing software you can try out there. But, one of the most popular ones among the video editing software is Filmora, Adobe Premiere, Final Cut, and Clipchamp.


2. DIY Animation Tools

Now that explainer video has firmly made it into the mainstream, the DIY animation tools become more important than ever before. Almost everyone has watched cartoons or animations in their life, so using it as a video marketing tool tends to catch attention much more effectively. Hence, the endearing characters and voice-over often makes it easier for you to reach out to audiences of all ages. 

And the good news is that creating an animated video for your promotional campaign isn’t as complicated as you think it would be. You can try easy-to-use tools like Powtoon, Vyond, Biteable, and Renderforest. Most of them provide a drag-and-drop interface so you can still create a stunning animated video even with zero design skills.


3. Thumbnail Creators

As you might already know, a thumbnail is a crucial part of your video content since it’s the first thing that they see when they find one of your videos. It’s a significant deciding factor whether or not your audience clicks on your video or skips to another. So, making it catchy and clickable is essential.

Canva, Snappa, and Adobe Spark are top-rated tools for creating a customized video thumbnail. It offers you thousands of ready-to-use templates that you can redesign by changing the image, fonts, color, or size- based on your taste and business needs. What’s more convenient is that you can directly download and save it to your device.





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4. Audio Libraries

Audio is probably one of the most often-overlooked elements in video production. It’s just as important as video quality. It gives your video a specific mood and evokes emotions that visuals can’t do alone. So it’s safe to say that a video isn’t complete without any sound.

In this matter, you can add background sounds, sound effects, and loop seamlessly with online stock music. Some names like PremiumBeat, AudioJungle, and Audioblocks are the go-to platforms for most marketers to get tons of royalty-free audio.


5. Video Hosting Services

Once you finish all the production process of your video content, the next thing to do is to host it. Hosting your video is another crucial part of video marketing efforts since it impacts the visibility and engagement of your videos, as well as its effectiveness. With video hosting sites, you can easily upload and distribute your videos so your potential customers can see it. 

Other than YouTube, there are some alternatives video hosting services that are purposely designed for marketing campaigns. Some of the widely-used are Wistia, Vidyard, Vimeo, and Brightcove. More than just video hosting sites, it also provides you with analytics and reports, so you know how well your videos are performing.


Final Thoughts

Video marketing tools can help you create compelling video content for your marketing campaign much easier. With a plethora of tools from which to choose, it’s smart to consider your budgets, video marketing objectives, and your business needs in advance. Do not choose a tool just because it’s shiny and new but ends up being too complicated for what you want to achieve from the video.

For more references about worth-considering video marketing tools, we’ve created the complete list of video marketing tools that can promote your company, product, or service for you to achieve your growth goals.




Read more on Marketing related stories in The Weekly Trends magazine.

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).

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