There is a solid connection between web development and SEO of a website. Therefore, we can say that design of a website lasts an observable effect on increasing the search engine ranking of a website. If web design and SEO don’t align, you will have to face lots of problems while improving the search engine ranking of your website. This kind of problem occurs only if you are creating the design of a website without thinking about SEO of the website. Here, we will discuss the best practices to align web development with SEO.
Make It User-Friendly:
Google desires that you should surprise the visitors with the quality and relevance of the website. That’s why Google tries to know the user-experience of a website. With the help of some specific parameters, Google can get an idea either users of your website are happy or not. The best way to keep the users of your website happy is to provide something appealing and interesting on your website. Along with the appealing design of the website, you should also spark the attention of the users by sharing useful information, pictures, and videos, etc. The web developers should also make sure that the navigation of the website should be easy to use for the users. Moreover, you should also create different categories. You should keep relevant information in these categories. It means that users don’t feel hesitation to find relevant information on your website. If your website is user-friendly, users will try to spend more time on your website. They will also try to share your website with their friends. This thing decreases the bounce rate of your website. The lower bounce rate of a website provides a positive signal about the authenticity of a website. As a result, search engines will try to improve the ranking of your website.
Keep It Simple and Clean:
Some web developers don’t focus on the simplicity of the website. As a result, they try to add lots of elements in their websites. These elements may increase the beauty of your website but these elements can also create lots of problems for your website. These elements can also become a cause of distraction for the users. Therefore, the best way to enhance the user experience of a website is to keep it simple and relevant. If you don’t focus on the simplicity of the website during the web development process, this thing can also increase the loading speed of a website. If your website is taking too much time in loading the data, visitors will leave your website. This thing can increase the bounce rate of your website. Due to a higher bounce rate, you can’t improve the ranking of your website.
Optimize For Mobile:
We can observe that most of the people around us can’t live without mobile devices and internet connection. Therefore, they try to use a mobile phone to search for anything on Google. That’s why the number of searches on mobile phones has increased from the number of searches on the desktop. Research by a dissertation help firm shows that more than 50% of searches on Google come from mobile. Due to the increased popularity of mobile devices, web developers should give enough attention to the mobile optimization of websites during the process of web development. Moreover, Google is also giving importance to those websites in its search results which are mobile optimized. For this reason, Google has introduced a new ranking factor under the name of ‘Mobile-First Index’. To optimize your website for mobile devices, you should create a responsive design of the website. The responsive design of the website means that your website should fit equally well on all the devices.
Loading Speed Is Key of Web Development:
A few years ago, Google has announced ‘Page Loading Speed’ as a ranking factor. If your web page is taking less time in loading the data, it will provide a better user experience. This thing sends a positive signal to Google about the authenticity of your website. On the other hand, if your website is taking too much time in loading the data, it will provide bad user-experience. This thing can ruin the SEO of your website. Therefore, web developers should try to enhance web development and focus on the loading speed of the website. To decrease the loading speed of a website, the web developers should try to use compressed files, they should buy a good hosting plan and they should also understand the importance of user-experience of a website. The web developers should make sure that their website is taking less than three seconds in loading the data.
Design for Content Discoverability:
If you want to index your content fast in search engines, you should make sure that it should be discoverable that can be done through the right web development techniques. As we know that search engines are sophisticated and they can’t discover links of your content easily. If the design of your website is not appropriate, it will not show links to your website appropriately. It means that the links of your website will be buried and broken. As a result, it will be impossible for the search engines to discover these links. Therefore, as a developer, it is your responsibility to create an intuitive design of the website. This design of the website allows the search engines to be crawled and indexed fast.
Understand The Importance Of Consistent Content:
As a web developer, you should also lead your team members. Its reason is that if your team members are not sharing the SEO friendly content on your website, all of your efforts on the web development will be wasted. Therefore, you should ask the team members to focus on the development of fresh optimal web design and best quality content. Moreover, as a web developer, you should also understand that you can’t get the first position in the search results just after doing the SEO of your website. It means that it takes some time to increase the ranking of your website. Therefore, you should show patience and you should be consistent. From the SEO point of view, you should also understand that content is king. If you are sharing the best quality content on your website, you can get lots of benefits. It will become a cause to improve the ranking of your website. It will also become a cause to grow the reputation of your brand.