Video content is one of the most powerful marketing strategies today. Almost all social media channels such as Facebook, Instagram, Twitter, and more have revolutionized the concept of marketing through video ads. Stats show that 82% of Twitter users watch video content on Twitter.
Having a video as your marketing strategy will certainly boost up your conversion rates. People like engaging content with colorful graphics and animations. Moreover, a video gets more views if it is something that delivers what people want.
The Importance of Video in PPC Is Undeniable
The keywords are increasing, and each day more and more content is being generated. ROI for PPC may face a downward slope, and it may become difficult to cope with the competition. And this competition is going to increase even more in the years to come.
Video AdWords requires less effort but more creativity. That is why each has a unique creativity level that sets it apart from the rest of the world. Moreover, the attention span of every individual is now less than 8 seconds.
If a person doesn’t find the content interesting enough, he will not further explore your brand. A beautifully crafted video, coupled with an interesting brand message, leads to more PPC and lead conversions. Few other reasons that justify our call for video marketing effectiveness are:
Google Like Videos
We all need to rank higher on Google. Since Google has acquired YouTube, videos are affecting search engine ranking differently. Video ads also increase the amount of time each consumer spends on them. This improves the session times and, thus, the overall ranking of your brand.
Videos Increase Conversion Rates
Videos are engaging content. It increases your conversion rates by up to 80%. Most of the people who spend enough time watching videos have bought the product later on.
Videos Are More Engaging
People tend to avoid those boring texts. By creating an engaging video that creatively delivers the message, people are more likely to take action. On the other hand, videos are much easier to understand and leaves a better impression of the brand.
Videos Are Shareable
People like to share on social media what they like. An effective and engaging content that delivers the needs of customers will always attract them. People love sharing, and if they find something with which they can resonate, they share it with others.
Videos are shareable content that everyone would like to see. Over 1 billion videos are shared on social media every day. This means that people prefer videos over boring content and articles.
How Can You Make an Impression Using Videos?
Videos and video ads need to be displayed for a specific audience. To make your videos more impressionable, you need to select the type of customers you are targeting. Ensure that your video is well-scripted and it is pulling the attention of your audience in the first 10 seconds.
You can use infographics, stats, creative doodling, or more to captivate your audience. Users like it when certain news is delivered humorously.
Create a short video that delivers the relevant information in that period. Edit your scripts repeatedly to keep only those things that are the most relevant to your audience. Don’t forget to add extra graphics and drawings to create a more impactful video.
What Should You Focus On?
Some questions are there you should ask before creating a video.
- What is your end goal?
- Who is your target audience?
- What is the budget?
- What is your message?
- What is your brand?
- How creative should you be?
The Future of Video and Video Ads
Videos are going to increase your business revenue without a doubt. YouTube ads and Facebook videos are proof to convince that videos are here to stay. People are going digital, and their creative thinking is changing with time. Virtual Reality is transforming, and video is the giving immense experience.
Companies will be relying on these mediums to convey their message to the masses. Simplifying the complex concepts with the use of animations will attract more audiences to your brand. In the coming years, you will need to devise a whole different marketing strategy and incorporate video as a part of it.