Flexible Packaging
Marketing

Why Flexible Packaging is Clearing the Shelves

The urgent need felt by the consumers and the general public to take immediate action on certain environmental issues led to the birth of flexible packaging. Flexible packaging makes use of paper, aluminum foils, and films to create packaging that can be shaped as per the packagers’ demands.

 

Flexible Packaging

Today flexible packages are made into bags, seals, pouches, carded packaging, liners, and sleeves. The wide variety of usages, combined with eco-friendly features, have made flexible packaging a hot favorite in food packaging company, electronic industry, pharmaceutical industry, health industry, textile industry, cosmetic industry, and more.

Moreover, it is predicted that by 2022, flexible packaging will reach $283.6 billion in sales. A look at the benefits associated with flexible packaging tells us why it has become a favorite packaging option in a wide variety of industries.

 

7 Reason Why Flexible Packaging is Clearing the Shelves

Eco-Friendly Business

There are several reasons why flexible packaging has been termed as one of the most environmentally friendly packaging options today. First, since very few natural resources are required to manufacture flexible packages, it is a highly sustainable packaging option.

Second, as compared to other rigid packaging options, flexible packaging requires less water and energy during the production stage. Moreover, the emission of greenhouse gases during the production stage of flexible packaging is far less than other packaging options like glass or plastic.

Third, since flexible packaging is lightweight as compared to rigid containers, it takes up less space during shipping and transportation. This automatically means that it will take less fuel to transport flexible packing items and this, in turn, means less pollution.

Fourth, many of the flexible packaging options are recyclable and reusable, thus making it more sustainable.

 

Customizable

One of the main reasons why more and more industries are opting for flexible packaging is that it is highly customizable. They allow manufacturers to create highly customizable solutions in terms of design, shape, color, and branding.

Everybody agrees that packaging has become one of the main cornerstones of marketing today. With flexible packing, brands can create packaging that stands out from the crowd. They can shape their packaging in whatever shape they like- round, long, short, fruit shape, or basically any shape.

They can make stand up pouches, resealable packaging, packages with spouts, microwave and freezer safe packages, boil in bag pouches, and more. Moreover, flexible packaging offers more space for graphic designers to place logos, designs, and content information on the packages.

Advancement in technology has allowed designers to print high-quality logos and colors on the packaging. This design benefit allows companies to make their product stand out from the rest of the products in a crowded supermarket shelf.

 

Can be Used in Wide Variety of Industries

Flexible packaging has gained popularity over the years because it has become the perfect packaging option in many industries. It is most popular in the food industry, where it is used for packaging coffee, baked goods, confections, tea, breakfast items, beverages, baking mixes, cookies, frozen food items, refrigerated meat, snacks, and much more.

Today it is used for packaging toys, tobacco, games, photography, sporting goods, pet food and supplies, garden supplies, home cleaners, health products, computer, textiles, appliances, hardware, beauty products, and the list goes on. In the near future, more and more industries are going to adopt flexible packaging options for their products.

 

Offer Superior Protection

Due to its superior protection qualities, flexible packaging has become very popular with a food packaging company. Its multiple layering makes it resistant to tearing during transportation and storage.

It is also very effective in protecting the contents from exposure to sun, light, gas, moisture, dust, vapors, and UV light. Many flexible packaging options have oxygen barrier lidding, which prevents oxygen from spoiling food products.

Its superior protection quality not only ensures that the food stays fresher longer, but also ensures that the food is protected from any type of contamination. The superior protection afforded by flexible packaging has led to a computer, hardware, and electronic industries in adopting flexible packaging options.

 

Easy Transportation and Storage

Since flexible packaging options are lightweight, they are easy to store and transport. They can be stored horizontally and vertically.

The sturdiness of the packaging ensures that the package will not be damaged during storage and transportation. Since they are lightweight and can be easily be stacked up, they do not take up a lot of space.

This means you can ship more and still save on the cost. It is also easier for customers to store flexible packaging items because they do not take a lot of cupboard space.

 

Convenient to Use

From the customers’ point of view, one of the main advantages of flexible packaging options is that they are very convenient to use. Take the example of zip lock bags. The customer does not have to empty the bag after opening and store the product in a new container.

The customer can use the required amount and simply zip up the bag. Since the zip lock will not allow moisture and air to get into the bag, the product will stay fresh. Today there are flexible packaging with spouts that make it easy for consumers to pour the juice, ice tea, or any liquid food item from the package.

Many ready to eat food items and frozen food are packed using flexible packaging. These packages are very convenient to use because they can be stored in refrigerators and also heated up in ovens when required.

 

Very Cost Efficient

When compared to traditional packaging like, boxes, glass bottles, and plastic boxes, flexible packaging are very cost-efficient to manufacture. The manufacturing process of flexible packaging requires less material and costs less.

Even if the manufacturer is opting for multi-layer flexible packaging, it will still not cost him more than the traditional packaging options. Unlike traditional packages, flexible packages are not prone to damages during transportation and storage. This translates into more savings for the manufacturers.

Latest innovations in technology will only ensure that flexible packaging becomes more sustainable, cost-effective, convenient to use and offer better protection.

In the coming years, more and more industries will adopt flexible packaging for their products because everyone wants to be associated with clean environmental practices.

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