If you have decided to choose WordPress for your business website, then your next task would be to select the perfect theme from hundreds of themes that range from business website templates to personal. While choosing your theme, you should be very careful, as the success and the look and feel of your site will depend much on the chosen theme. When it is about choosing the right and a feature-rich WordPress theme, you will understand that popularity comes with a price tag. With thousands of themes obtainable easily for free, it is natural to get lost in the different options on the web.
So, here are key points that you should consider while choosing the theme for your website that meets your business requirements.
Make a list of the features you actually need
It is absolutely essential to determine the exact features that your business would need before selecting a theme. The WordPress Feature Filter makes it easy to customize your search for the free themes that match your specific needs. If you have a design in your mind, then it would make it easy to choose the theme, and it will help you to attain the objectives of your site without going for unnecessary themes that might just be a clutter for your site.
With lots of WordPress theme coming with multifaceted layouts, varied colors, flashy animations and etc., it might be a bit confusing to choose the perfect theme for your business. So consider something that has a simple design layout as it will help you to support your business goals. Ensure that the theme looks elegant without compromising on the quality. It is very important that your presentation style is not very complicated and helps you to get new subscribers or business.
Free theme Vs Premium theme
Another point that you should consider is whether to choose a premium WordPress theme over a free one or not. Free themes are often developed as a passion project and may not offer great support or updates. And premium WordPress themes come with good documentation, regular updates and access to support.
Responsive design is a must
While talking about responsive themes, it is important for you to know that such themes are known for their adjustments on different screen sizes and devices. Since a huge amount of traffic is generated from mobile nowadays, and even Google prefers mobile-friendly websites, choosing a responsive WordPress theme is important as it brings a lot of opportunities for your business.
Compatibility with browsers
Your users might be using different browsers, so to make your website easily accessible to all, you should consider a WordPress theme that is browser compatible. Though most WordPress themes are tested by the developers by using sophisticated browser compatibility testing tools, in case they don’t, then run some basic test and check if they are compatible with Firefox, Internet Explorer, Safari, Google Chrome and etc.
Design and usability
The prime focus of your theme should be to ensure that your business is easily accessible to all and is at the same time very attractive to the visitors. The design can be subjective, and in that case, you can look for some professional designers selling their themes. You also need to make sure that users can easily move through the site, and the design is built considering convenience in mind.
Look for customization options
Creating a perfect website takes a lot of effort and it is also important to keep your website updated with the latest features. An excellent means to see if the theme is worth all your efforts is to check the review of the people using it. A customizable theme will help you to make direct changes to the style sheet. You can make your site attractive with very less effort. Plugins like Visual Page Editor helps to develop complex structures without a single touch of code.
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